The Sugati story

Sugati is a native Salesforce software solution for the travel sector.

Sugati means Happy Destination.  We chose the name as it reflects our goal in working with our customers, our attitude and approach.

Sugati was developed in response to years of questions and frustrations about technology from a range of sources across the travel sector.  What struck Tin – the technical brains behind Sugati – was that there’s really no need for tour operators and travel agents to suffer these pain points.

Bringing together his own experiences and sharp technical skills with the Salesforce platform, and the expertise of colleagues with years of experience in a range of roles in the sector, the first iterations of Sugati were born.

In February 2016, Sugati soft launched as the leading Salesforce-based end to end enterprise software platform product for the travel sector at Travel Technology Europe – some four years after the first elements of Sugati were first used by tour operators and travel agents.

Already a tried and tested solution, since the soft launch, it’s been enthusiastically adopted by more leading tour operators and travel agents.

The Sugati story is only just beginning – we have a solid development roadmap built on customer requests and also use our years of sector experience to enhance the product and user experience.

We’re confident that a happy destination is set for all.

Salesforce Partners

Appssential are partners. This means we are able to offer advice and guidance around the use of the Salesforce platform as well as build and develop solutions for the framework.

We’ve chosen this platform as the world’s no 1 CRM solution – it’s reliable, trusted, secure, provides extensive options for customisation and regularly updates and innovates. You can read more about why Appssential loves Salesforce here


Appssential is also an International Impact Partner for, the non-profit arm of the Salesforce business which oversees the time, revenue and product distributed through the 1% pledge.

As Salesforce partners, we’re committed to ensuring our team hold Salesforce certifications and credentials appropriate to our partnership level.  These credentials are continually re-evaluated, giving you confidence that our technical knowledge is as up to date as our travel sector knowledge.

About Appssential

Sugati is developed and delivered by Appssential, a technology consultancy with 14 years’ expertise.  We provide unique customer-focused solutions, consultancy and support with CRM and digital.

In April 2016, Appssential – a Salesforce CRM partner with expertise in the non-profit sector – merged with Appssential, a consultancy focused on bringing technology and travel sector expertise.

The merge brought together the know-how and resource to focus on Sugati as a flagship native-Salesforce solution for travel agents and tour operators, and in continuing to develop this unique customer-focused solution.

Tin Aung, originally founder and director of Appssential and now Chief Technology Officer for Appssential, and colleagues from across Appssential, use their expertise to inform how we develop Sugati for our travel sector clients.  Together, we anticipate key requirements from customer feedback and our own experience, plan system developments and updates and support clients to succeed with Sugati.  As a result, we provide both a world-class product and helpful support services to help travel agents and tour operators to succeed with technology.

Meet the team

Appssential is a 30 strong team of consultants, developers and subject matter experts. Here are just a few of the people who’ll help you with Sugati.

How we’ll work with you

Our values are something we act, and not just words on a page and so our approach to working with clients become simple – we’re open, honest and collaborative.

It’s important to us that we are trusted and trustworthy, that we challenge and innovate, are rigorous too.  No technology project should be dull, so we like to have fun too.

Each project is unique and individual as the travel company we are helping,but contains the same four key steps to success.


We spend time with you learning about your organisation, your processes and vitally, your vision for the future. This helps us to ensure that your Sugati system will be set up with all the integrations that will enable you to innovate and operate effectively.


You spend time making sure you’re happy with the details we have understood about your business and how that translates into technology, and we agree the details and the best time in your business cycle for us to implement your Sugati solution.


While many features of Sugati are available out of the box, we need to spend some time applying the customisations and configurations that are unique to your business processes so that the system is truly valuable to you.


With training a part of our Sugati approach, your team will be set up and ready to roll before you know it. We offer ongoing support services to help you get to grips with your new tools – including user adoption via Tipster, our AppExchange listed user adoption app.


In addition to our technology partnership with, Appssential partners with several organisations who provide high quality solutions for the travel sector.   

Our criteria for selecting partners is strict – they must share our focus on customer service and customer success, as well as having robust tried-and-tested technical solutions.

Let’s connect

We would love to hear from you – call us, email us, follow us on social or use our form below and we will get in touch with you directly.

13 The Causeway, Teddington
TW11 0JR