News

Our blog sees a range of advice, guidance and support – from technology solutions to pearls of wisdom we gather as we work. If you have a particular interest, we always want to hear about it.

Read the full blog or check out our recommended posts:

4 April 2017

Webinar: Responding at the Speed of Now

Recording for presentation Responding at the Speed of Now, delivered by Mike Aubrey from Appssential, creators of the travel CRM tool Sugati – and end-to-end platform for tour operators and travel agents. Responding at the Speed of Now unpicks what the disruptors to the sector – the AirBnB and Googles of this world have achieved…

30 March 2017

101 Holidays Forum: Get a grip on your interstitials

5 ways to make your online marketing work harder Get a grip on your interstitials – 5 ways to make your online marketing work harder from Appssential On Wednesday 30 March, Marketing Director for Appssential – the tech consultancy behind Sugatitravel.com and our innovative Sugati product, spoke at the annual 101 holidays forum for their…

16 March 2017

5 ways Sugati is helping tour operators and travel agents succeed

Transcript: 5 ways Sugati helps the travel sector succeed Sugati is packed full of features and functionality to support your travel business to succeed. See the benefits of adoption for yourself: End-to-End Engagement – for front and back office teams – Sugati truly supports end-to-end engagements – and not just with customers.  Your suppliers, contractors and…

10 March 2017

Webinar: Responding at the Speed of Now

Can you respond to competition from disruptors like Google?  Responding at the Speed of Now is a conversation about the challenges that today’s tour operators and travel agents face.  We started the conversation at Travel Technology Europe, and have carried it on with a few contacts since.  What are the trigger points for tour operators and…

27 February 2017

Travel Technology Europe 2017 – Responding at the Speed of Now

Responding at the Speed of Now from Appssential

24 February 2017

Travel Technology Europe 2017 – Marketing Technology Theatre presentation

Enhancing the brand: does online marketing ever work from Appssential

14 February 2017

What’s Google go to do with it?

Tin Aung, CTO for Appssential and the technology brains behind Sugati for tour operators and travel agents shares his thoughts on Google.   What’s Google got to do with it? What does the search giant have to do with your business as a tour operator or travel agent – or you as a travelling consumer?…

14 February 2017

Google and Salesforce

Sometimes you need to be rudely awoken and given a serious kick in the butt to realise you need to make some changes and improvements instantly. I guess this is one of the reasons that the Google and Salesforce renewed partnership is back on the scene. I emphasis on renewed because Google had previously integration…

10 February 2017

Join us at TTE to find out more about Sugati

Join us at Travel Technology Europe
1 February 2017

Mike is speaking at TTE 17

The countdown has begun for this year’s TTE! It’s our fourth year of exhibiting and our first year of presenting at the must-attend event for those in the travel industry who understand how important technology is in succeeding our business goals. Deciding on a topic was relatively straight forward… find a common subject that resonates with…