Introducing

Every Journey, Within Reach.

With the Sugati Mobile App, the journeys you’ve so carefully created are now in your travellers’ hands – wherever their journey takes them.

Now on the App Stores

Our Value · Community

One of Sugati’s brand values is Community. For us, that means strengthening the relationship between travellers and tour operators, and between our clients and us. It is about staying connected and making every journey feel personal.

With that in mind, we’re delighted to announce that the Sugati Mobile App is now available on the app stores.

Over the past few weeks and months, we’ve been demonstrating the app to our customers, listening to their feedback and sharing their excitement. Those conversations have helped shape the finishing touches. Now, it’s ready to put the journeys you’ve so carefully created into your travellers’ hands.

Because a great deal of thought goes into every trip. Your travellers should feel that care when they open their itinerary, wherever their journey takes them.

Watch the Film · 1 Minute

Your Journey, in Your Pocket.

A one-minute look at the Sugati Mobile App and everything your travellers will carry with them: their whole itinerary, live flight updates, documents, payments, trip chat and hand-picked places, even without a signal.

Want to see it with your own itineraries? Request a demo.

For Your Travellers

Your Journeys, in Their Hands.

Every trip in the Sugati Mobile App is organised under four simple tabs: Itinerary, Flights, Stays and Discover. It opens with your own trip summary, so the first thing your travellers read sounds like you – and it stays with them from the countdown to departure until they’re home again.

Sign-In

Signing In Is Simple

Travellers use their surname, booking code and booking reference. No accounts to create, no passwords to forget.

Offline

No Signal? No Problem

Itineraries stay available offline, so travellers can check the day’s plans on safari, at sea or in flight mode.

Documents & Payments

Everything Is to Hand

Travel documents and traveller details in one place, and balances paid securely in the app – not chased across a dozen emails.

Notifications

The Right Message at the Right Moment

Live flight updates the moment a delay or gate change happens, plus a countdown before departure and a reminder the day before. Each one opens straight to the right screen.

Trip Chat

Everyone in One Conversation

Travellers can message their advisor and fellow travellers in one place, without leaving the app.

On the Ground

Help and Local Knowledge, Close By

Emergency contacts organised by destination, and your recommendations in Discover with your insider tips and directions.

After the Trip

The Journey Doesn’t End at Home

Past trips stay in the Sugati app, alongside inspiration for the next one – keeping you close to your travellers between holidays.

From an Operations Perspective

No Double Entries.

(You know how much we hate double entries.)

Build Once

Trip Planner

One place to create the journey

Available Across

Digital ItineraryShared Online

PDF ItineraryDownload & Print

Sugati Mobile AppNew

The itineraries you build in Sugati’s Trip Planner are available across your Digital Itinerary, PDF Itinerary and now the Sugati Mobile App. One place to create the journey. More ways for your travellers to take it with them.

For Your Team

Your Team Stays in Control.

Everything your travellers see is managed from the new Communication Hub, right on the booking in Sugati. Choose which services and documents appear in the traveller app, then set up your notifications once. Automated messages go out on schedule around each trip’s dates, and your team can send an update whenever plans change. It all lives inside the travel CRM software you already use.

30 Days Before

Countdown & documents

1 Day Before

Pre-departure reminder

Arrival Day

Welcome to your destination

After Return

Welcome home

Example Schedule · Set Once, Runs on Every Trip

More on the Way

And yes, another major Trip Planner update is coming soon. The PDF Itinerary? You guessed it. Big updates are on the way there too!

Coming Soon

Trip Planner

On the Way

PDF Itinerary

Trusted by Travel Businesses

Don’t just take our word for it.

Read what tour operators, travel agents and DMCs say about Sugati on the Salesforce AppExchange.

Read Reviews on AppExchange

See the Sugati Mobile App in Action.

We’re excited to share this with you. Even more excited to see it become part of your travellers’ journeys.

Request a Demo

The Sugati Mobile App works with itineraries built in Trip Planner. If you sell group tours and fixed departures, talk to us about what’s coming.

A Note for the Season

Autumn is the season for dreaming up journeys. As the evenings draw in, thoughts turn to winter sun, festive escapes and next year’s great adventure. Here’s to the trips your travellers are planning right now, and to bringing them a little closer.

With Warm Regards

The Sugati Team

The post Sugati Mobile App: Bringing Your Travellers Closer appeared first on Sugati Travel CRM.

What the CMA Headline Pricing Guidance Means for Tour Operators

The UK travel industry has reached an important moment.

The CMA Headline Pricing Guidance is changing how holidays must be priced and presented to travellers in the UK. Issued by the Competition and Markets Authority, the guidance aims to eliminate “drip pricing” and ensure travellers understand the full cost of their holiday before making a booking.

At its core,if a traveller must pay a cost in order to take the holiday, that cost should be reflected in the price shown at the outset.

In regulatory terms, this means the Total Holiday Cost becomes the Headline Price.

For tour operators, complying with the CMA Headline Pricing Guidance is not simply a legal exercise. It quickly becomes a question of systems — how to calculate the full cost of a holiday, keep margins intact, and present the result clearly to the traveller.

What the CMA Headline Pricing Guidance Means for Tour Operators

The CMA’s guidance is designed to eliminate what regulators call drip pricing — where unavoidable costs only appear later in the booking process.

Coverage from Travel Weekly has highlighted the urgency of the situation, urging travel businesses to review how holidays are priced and quoted.

Under the new expectations, the headline price of a holiday should include unavoidable charges such as:

• tourist taxes
• resort fees
• destination charges
• mandatory hotel fees
• port or airport taxes

Even if those amounts are paid locally and never pass through the tour operator’s accounts.

The guidance also sits alongside the existing Package Travel Regulations (PTRs), reinforcing the broader principle that travellers should be able to understand the full cost of a holiday before making a purchase decision.

For many operators, this represents less of a legal hurdle and more of an operational rethink.

Pricing a Holiday Has Never Been One Number

Anyone who works in tailor-made travel knows that pricing a trip is rarely simple.

Behind every proposal sits a mixture of supplier costs, destination taxes, service margins and local charges. In places like the Maldives or parts of the Caribbean, the local tax rules alone can make consultants perform daily mental gymnastics.

The CMA guidance simply brings those layers into clearer view.

From a practical standpoint, operators now need to manage three distinct pricing views.

This structure protects consumers from surprises while still allowing travel businesses to manage their commercial reporting accurately.

The challenge is that many travel teams still try to manage these distinctions manually.

When Pricing Lives in Spreadsheets

For consultants building complex itineraries, pricing can already be the most exhausting part of the job.

Hotels introduce new taxes. Local authorities adjust tourism levies. Resorts add environmental fees. Suddenly the consultant is recalculating figures, checking supplier notes and hoping the proposal still adds up correctly.

The result isn’t just inconvenience — it becomes an operational bottleneck.

Consider a simple scenario.

A £2,000 luxury stay in Dubai shouldn’t suddenly become £2,150 at the check-in desk because tourism dirhams were not clearly reflected in the original quotation.

Moments like that — when a traveller realises the holiday costs more than expected — are exactly what regulators are trying to prevent.

But they also highlight the gap between how holidays are sold and how pricing systems actually work.

Why This Is Really a Technology Question

The CMA guidance doesn’t just introduce regulatory expectations; it quietly exposes the limits of outdated systems.

When pricing data lives across spreadsheets, supplier emails and consultant memory, transparency becomes fragile. Teams rely on experience and caution rather than clear operational structure.

And when consultants are juggling several itineraries at once, mistakes become almost inevitable.

At best, that leads to awkward explanations during the booking process.

At worst, it risks eroding trust or attracting regulatory attention.

This is where a purpose-built Travel CRM begins to bridge the gap.

Where a Travel CRM Makes the Difference

A modern Travel CRM allows pricing data to be structured in the same way trips are actually built.

Mandatory local charges can sit alongside suppliers or destinations.
They can automatically appear when a hotel or activity is added to an itinerary.
And they can be separated from the operator’s own revenue and profit calculations.

The traveller sees a transparent total price.

Meanwhile, the operator’s margins remain clean and accurate.

Just as importantly, consultants no longer need to perform manual calculations every time they build a trip. The system quietly handles the complexity behind the scenes, allowing the team to focus on designing remarkable journeys rather than wrestling with numbers.

The Cost of Ignoring the Shift

While the CMA guidance focuses on consumer protection, the commercial implications are just as important.

If pricing transparency is handled poorly, travel businesses risk:

• confusing or frustrating clients during the booking process
• losing trust at the quotation stage
• damaging their reputation through avoidable surprises

In a competitive travel market, even small moments of friction can influence whether a traveller confirms their booking or continues shopping elsewhere.

Transparency is no longer just regulatory housekeeping. It is becoming a competitive expectation.

Bridging the Gap Between Transparency and Operations

At Sugati, we believe travel companies should spend their time designing exceptional journeys rather than navigating unnecessary operational complexity.

Our Travel CRM for Tour Operators was designed specifically to structure supplier pricing, local taxes and itinerary proposals in one place, helping teams present clear and transparent pricing to travellers.

That includes helping operators:

• manage supplier pricing in a structured system
• capture mandatory destination charges alongside core services
• present compliant headline pricing within proposals and itineraries
• maintain accurate revenue and margin reporting internally

When pricing logic lives inside the CRM, transparency becomes a natural outcome rather than an additional administrative burden.

The Direction of Travel

The CMA’s Headline Pricing Guidance marks an important step toward greater clarity in how holidays are priced and sold.

But in many ways, it simply reflects something travellers have expected for years: honesty and transparency from the outset.

For travel businesses, the real question is not whether transparent pricing will become the norm.

It already has.

The real question is whether the systems behind the scenes are ready to support it.

Is Your Pricing Workflow Ready for the CMA Headline Pricing Guidance?

Many tour operators in the UK are now reviewing whether their current systems can support the new pricing transparency requirements.

If your team is still relying on spreadsheets or manual calculations, it may be worth reviewing whether your Travel CRM is structured to manage:

• mandatory local charges
• supplier-level taxes
• clear itinerary pricing
• compliant headline holiday pricing

To help with that process, we’ve created a simple CMA Pricing Readiness Checklist for Tour Operators.

Or, if you prefer a quick conversation, you can book a short pricing workflow review with the Sugati team to see how a structured Travel CRM can remove the manual work from proposals and itineraries.

The post Transparent Holiday Pricing: What the CMA Guidance Means for Tour Operators appeared first on Sugati Travel CRM.

The Sugati–Wetu integration for image-rich itineraries without leaving your operational core

In luxury travel, confidence comes from knowing everything sits exactly where it should. The Sugati Wetu integration supports that confidence by bringing operational control and visual content into one connected workspace.

Your pricing stays accurate. Your suppliers remain aligned. As a result, client expectations stay clear — and when it’s time to present a proposal, nothing feels rushed, fragmented or improvised.

However, for many travel teams, this final step still involves switching between systems. Costing lives in one place, while content sits elsewhere. Presentation happens somewhere else again — not because the tools are wrong, but because they were never designed to work together.

The Sugati–Wetu integration: when operations and presentation align

Sugati is designed to act as the operational foundation of a travel business. Pricing logic, margins, client data and supplier detail all live in one Salesforce-native environment built for clarity and control.

WeTu, meanwhile, serves as the global reference point for travel content. Destinations and suppliers keep imagery, descriptions, videos and translations accurate and current.

Until now, these strengths typically sat side by side rather than together. Operational certainty lives in one system, while visual storytelling lived in another. Over time, that separation created friction — subtle, but persistent.

Reducing proposal friction in a content-first travel CRM

When content and costing live in different systems, confidence is always delayed.

The Sugati–Wetu integration removes that separation. Instead of exporting data or linking out to external pages, Sugati pulls WeTu content directly into its itinerary and proposal framework.

As a result, you remain in one workspace while the system handles the connection quietly in the background.

This approach does not add more technology. Instead, it allows each platform to do what it does best, without interrupting how your team works.

How the Sugati–Wetu integration works in practice

The experience remains intentionally simple.

1. Build the structure

Consultants create dates, services, accommodations and pricing directly in Sugati, using the same margin logic and controls they already trust.

2. Surface the content

Sugati identifies relevant properties and experiences, then retrieves the latest approved imagery, descriptions and media from WeTu automatically.

3. Present through your brand

Sugati places that content straight into your templates, applying your layouts, typography and structure.

Nothing duplicates. Nothing reformats. Nothing leaves the system.

The integration is best understood as a single, continuous flow rather than a series of disconnected steps.

Why this integration matters for luxury travel teams

Faster itinerary proposals, without urgency

Proposal creation should feel deliberate rather than compressed.

By removing manual content sourcing and formatting, consultants spend less time assembling and more time refining. As a result, speed improves without introducing pressure — even during peak periods.

You respond quickly because the system stays ready, not because the team rushes.

Always-current travel content, without maintenance

Luxury travel content changes constantly. Properties refurbish. Experiences evolve. Imagery updates.

Because Sugati pulls content live from Wetu, proposals always reflect the most recent supplier-approved material. Consequently, there is no internal library to manage and no risk of outdated visuals reaching clients.

Accuracy becomes expected, not checked.

Brand-controlled proposals inside your travel CRM

When content flows into Sugati, it appears entirely within your brand framework.

Clients receive a cohesive, considered proposal rather than a hand-off to a third-party platform. Fonts, layouts and tone remain consistent, reinforcing trust at every touchpoint.

The technology stays in the background. Your brand stays front and centre.

Personalised itineraries powered by CRM data

Because Sugati holds your client data, content selection happens with context.

For example, family travellers see imagery that reflects shared spaces. Language preferences apply automatically. Destination emphasis adapts based on previous enquiries.

Importantly, this personalisation happens quietly, without adding steps to the process.

A quick check on your current itinerary workflow

If two or more of the points below feel familiar, your proposal process may be working harder than it needs to:

• • Consultants leave the CRM to complete proposals

  • Images live in shared drives or personal folders

  • Proposals require manual formatting before sending

  • Content needs last-minute accuracy checks

These signals point to system design, not team capability.

Bringing content and operational control back together

In luxury travel, presentation matters. However, it should never sit apart from operational truth.

By bringing Wetu’s content depth into Sugati’s operational core, itinerary creation becomes calmer, more consistent and easier to scale. Over time, the experience feels joined-up for your team and seamless for your clients.

Nothing extra to manage.
Nothing new to reconcile.
Just one workspace, doing its job properly.

A considered next step

If you already use Sugati, your account team can show you how the Wetu integration fits naturally into your workflows.

If Wetu already anchors your content strategy, we can demonstrate how it connects into a Salesforce-native operational environment without disruption.

Alternatively, if you are reviewing your technology stack more broadly, this integration shows what a content-first Travel CRM looks like when clarity, confidence and trust guide the design.

Book a considered demo — a short consultation to explore whether Sugati and Wetu fit the way your business works today.

The post One Workspace. Complete Confidence. appeared first on Sugati Travel CRM.

Creating stunning itineraries that clients will love and will quickly convert to sales just got super easy with Sugati itinerary. Available across multiple formats, deliver professional itineraries with ease.

Business Benefits
• Create beautiful itineraries in minutes
• Significant Flexibility – customise text, photos, videos, icons and more
• Company branding – logos, fonts, colours, and styles all maintained
• Agency Bookings – white label your proposals and share with other agents
• Increased booking conversions and happier clients

Customer Benefits
• Enhanced client experience with frictionless customer journey
• Interactive Map Functionality – information easy to access
• Excite and entice the clients with their dream holidays
• Easily see ‘Options’ available with real-time updates on itinerary and pricing
• Passenger info (e.g.passports, flights etc)
• Make deposits and pay balance with ease

To find out what Sugati can do for your business Book A Demo today.

The post Enhance Client Experience with Branded Itineraries appeared first on Sugati Travel CRM.

About ABTA

We’ve been a trusted travel brand for 70 years, offering advice and guidance to you, the traveling public, as well as leading the travel industry in supporting high service standards, working with our Members on health and safety, and promoting responsible tourism at home and abroad. ABTA has around 4,000 travel brands in Membership, providing a wide range of leisure and business travel services, with a combined annual UK turnover of £39 billion. Learn more about ABTA here.

The post Sugati joins the Association of British Travel Agents (ABTA) appeared first on Sugati Travel CRM.

Attendees not only witnessed Sugati’s major updates built on top of the Salesforce platform but also they are excited and equally assured by our ambition and constant investment in travel technology innovation.

The post Sugati Travel Customer Event appeared first on Sugati Travel CRM.

Let 2021 be the year that brings your business, your customers and your suppliers together! With a strong technology platform in Sugati, you will be well equipped to bounce back and blaze through the pent up demands for travel.

If you are a cost-conscious, small- and medium-sized business, you can now use Sugati on Salesforce Professional Edition which means a saving of 50% on Salesforce license fee plus an additional 20% discount on Sugati license fee.

Built on Salesforce CRM, Sugati is the ultimate end-to-end travel management solution. With Sugati on Salesforce Professional Edition, your team can deal with client enquiries, produce quotes and beautiful itineraries for FIT bookings, manage your group tours, go through the booking process, and provide a connected customer experience throughout the pre and post-holiday journeys.

Schedule a demo to discover how you can get a strong foundation for an even stronger year with Sugati.

The post Sugati’s Pandemic Support for the Travel Sector appeared first on Sugati Travel CRM.

Are you taking steps to prepare and adapt for the post-COVID era? Are you looking for smarter ways to run your travel business? Here are 13 reasons to switch to Sugati – the ultimate end-to-end travel management solution, built on Salesforce.

1. We have all the relevant luxury FIT and Tour features for you to start running your travel business after COVID. Sell those dream holidays to your well-deserved clients.
2. No double entry. Nowhere in the system do you need to enter the same information twice. Gain that efficiency you have been wanting.
3. Travel Insights Dashboard. Sugati dynamically captures over 500 data points, giving you timely and relevant KPIs for your business in real-time.
4. Runs on Salesforce, the World’s No 1 Customer Relationship Management (CRM) platform.
5. Secure. You have full control over who sees what for each individual user or a group of users. You can also restrict the login for certain IP addresses. Set two-factor authentication so even if someone knows your password, they still need a security code from you.
6. No software. No software. All that is needed is a browser and an internet connection and you are good to go. This means if you want your team to be selling holidays and planning trips from home or anywhere in the world, they can do that on Sugati.
7. Not just a CRM. It is an end-to-end solution with rich functionalities. This means you can run your entire travel business on Sugati. Know where your potential customers are coming from, gain in-depth knowledge of your existing clients, your trips and have a great relationship with your suppliers.
8. Extend Sugati. Connect with your website. Link to your mobile app. Give your clients connected experience throughout their holiday journey.
9. Onboard the way you want to. We have over 200 articles and over 100 how-to videos available for you to quickly master Sugati.
10. Don’t play catch up. Sugati gives you integrated, innovative and effective AI technology so that you can concentrate on growing your business and looking after your clients.
11. Premium support. Whether you require friendly expert advice for the onboarding process for the first few months or ongoing additional virtual support use our optional premium support option. Premium support comes with better SLAs and allows you to have a weekly call with our onboarding team.
12. Generate stunning and consistent looking quotations and itineraries from week one to sell those luxury holidays!
13. Trusted worldwide. Join a global client family using Sugati. What are you waiting for?

Get in touch with us to find out more about how we can onboard you in less than six weeks.

The post Top 13 reasons why you should be switching over to Sugati appeared first on Sugati Travel CRM.

We’re delighted to announce that Sugati’s innovation and customer service have earned us ‘crest’ (gold) partnership status with Salesforce.

Salesforce places its partners on tiers, starting at ‘base’, then ‘ridge’ (silver), ‘crest’ (gold) and, finally, ‘summit’ (platinum).

Less than 10% of Salesforce partners get this far up the mountain! Being at the crest tier of partnership means recognition of our creativity and commitment to helping our clients, and gives us the opportunity to develop Sugati into an even more integrated solution on the Salesforce platform.

Check out what the team has produced in the past few months: more than 200 how-to articles and over 100 short instructional videos. You’ll find them on our support portal.

The post Sugati reaches new heights of innovation and customer service appeared first on Sugati Travel CRM.

Built on the Salesforce platform, Sugati is the ultimate end-to-end travel management solution. From the back office to the front desk, every process happens in one app, instead of across multiple touch-points. Tour operators like Latin Routes are working with Sugati to get ready to thrive once more.

“Back in March 2020, we were just about to sign on the dotted line with Sugati, and then the coronavirus pandemic changed everything,” says Martin Johnson, CEO of Latin Routes.

“We had to reassess our business on the spot and the Sugati team has been stellar in understanding our situation.

Latin Routes made the decision that if we needed Sugati prior to the COVID-19 outbreak then we’ll still need it to prepare for the end of the lockdown.

The Sugati team have been super-accommodating in the onboarding process and we’re now using the downtime to master the software and stay ahead of the competition.”

Let us help you prepare for the end of the lockdown. Our team is ready to get you onboard with Sugati today.

The post Latin Routes has signed up with Sugati Travel CRM appeared first on Sugati Travel CRM.