Sugati Travel CRM – an end-to-end framework, designed for the travel sector.

Sugati Travel CRM is an innovative framework, designed exclusively for the travel sector.

An end-to-end platform solution it enables you to focus on nurturing your customers and delivering exceptional service.

Key behind-the-scenes functionality allows you to integrate the vital functions that drive delivery of the customer experience – from reservations to contracting, operations, distribution management, finance and more.

The end result – a faster response time, improved insight and growth for your travel business.

Sugati is an enterprise framework, built using Salesforce – a powerful cloud-based technology platform combing the technical power and compelling user interfaces.

What our customers say about us

Sugati Travel CRM – the technology solution for tour operators &  travel agents

Sugati is designed for:

  • in-bound and out-bound tour operators who offer their customers tailor-made, pre-packaged, fixed tour/group bookings and flexible itineraries.
  • travel agents who are selling and re-selling pre-packed or flexible holiday options using a range of channels such as online booking sites, call centre and even in face-to-face retail situations.

It is also suitable for destination management companies (DMCs).

  • Manage content for travel packages – create beautiful quotes and itineraries on demand
  • Sell and up-sell your products and services as dynamic or pre-set packages
  • Sell anywhere – face to face, online, via a call centre, mobile, social, apps …
  • Manage inventory, pricing and stock in real-time and sell based on simple or complex rules
  • Manage payment, cancellation and other terms and conditions with ease
  • Save time by applying automation options across each step of the customer journey
  • Manage supplier and affiliate commissions and contracts – and use real-time data to influence future negotiations
  • Integrate with a range of apps and third party systems
  • Generate multiple reports – like invoices, passenger manifests, finance, analytics and more – with ease.  Use these unique customer insights to drive promotions, development, market growth and influence key supplier relationships.

3 reasons to select Sugati


Reduce overheads associated with staff training, response handling, sales pipeline management and contracting/negotiating.


Build lifetime customer relationships that matter – and deliver revenue. Provide excellent customer service and experience management during sales, holiday and post sales phases.


Integrate all areas of business functionality for smart reporting, a single customer view and actionable insights, smarter processing and a happier working team.

 Sugati & Appssential

Sugati means happy destination – a phrase that sums up our approach to working with our clients and our vision for their success.  Our technology knowledge and extensive understanding of front and back end operations in the travel sector have helped us develop this future-proof solution, built on the powerful Salesforce platform.

Latest News

For the latest news on Sugati, our views on technology for the travel sector, trends and other insights as well as videos and resources, visit our News page.

Let’s connect

We would love to hear from you – call us, email us, follow us on social or use our form below and we will get in touch with you directly.

13 The Causeway, Teddington
TW11 0JR