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Why Us

Why Sugati?

Effortless Travel, Unlocked

You know what it’s like. The flurry of enquiries, last-minute supplier changes, travellers who expect nothing less than perfection. You’re not just selling holidays — you’re crafting experiences, managing relationships, and building memories that last a lifetime.

And yet, too often, your time is spent on admin instead of inspiration.
 That’s where Sugati comes in.

Built entirely on Salesforce, the world’s No. 1 CRM platform, Sugati was created for people like you — tour operators, travel agents, and DMCs who believe that efficiency and creativity can coexist beautifully. It’s travel technology designed to think like a travel expert.

Sugati unites enquiry management, itineraries, payments, suppliers, and post-travel feedback — all in one seamless system. No more juggling multiple tools or chasing spreadsheets. Just smooth operations and flawless journeys.

The Story Behind Sugati

Our journey starts from a love of travel and a passion for tech.

Sugati was founded by Tin Aung, who first stepped into the travel world while leading IT at luxury tour operator Powder Byrne in London. Blending hands-on experience with high-end travel and deep technical know-how, he saw a better way to support travel businesses.

In our early days, we partnered with inspiring brands like Original Travel, Lightfoot Travel, Vintage Travel, and Intrepid. Together, we built systems that worked behind the scenes to deliver outstanding client experiences—cementing our focus on smart solutions, service excellence, and deep travel insight.

Like a classic timepiece evolving into a smartwatch, Sugati represents the transformation of traditional travel booking into something extraordinary. We started with a simple observation: travel technology was stuck in the past while travellers’ expectations soared into the future.

Our early partners saw the vision—a platform that doesn’t just process bookings, but it respected their vision for their business, scalability and flexibility that’s required in the travel and ultimately creates experiences for the end travellers. From boutique travel agencies to global enterprises, they trusted us to reimagine what travel technology could be. Today, that trust drives everything we build.

Built for Travel Businesses Who Think Ahead

Leading travel companies trust Sugati because it’s more than a CRM — it’s a growth partner built for those who want to work smarter, delight clients, and grow with confidence.

Powered by Salesforce, Sugati offers world-class security, scalability, and reliability — without the burden of maintaining bespoke systems.

Here’s how Sugati transforms your business from the inside out:

Faster, Smarter Itinerary Creation

Smart-compose engaging content and deliver beautiful itineraries in minutes.

Online Booking with CRM Integration

Seamless client booking that flows straight into your CRM.

Integrated Online Payments

Accept and record payments directly within Sugati.

Real-Time Flight Access

Hold, ticket, and manage flights without leaving the platform.

Intelligent CRM & Marketing Tools

Manage every client relationship and campaign in one place.

Automated Workflows

Keep every team member on track automatically.

Built-In FX Management

Manage foreign exchange exposure with confidence.

Real-Time Dashboards

Instant insight into performance and profitability.

Post-Travel Feedback Collection

 Capture client satisfaction automatically after every trip.

Branded Client App (Coming Soon)

Give travellers a digital travel companion that works anywhere.

Sugati Community

Connect suppliers, agencies, and agents in one collaborative space.

Expert Support, Human Approach

 Partner with a team that truly understands travel.

The Sugati Kaizen Approach

Travel is always moving — and so are we.
 Our Kaizen philosophy means Sugati never stands still. We listen, adapt, and evolve based on what our community needs next. Every release is shaped by your feedback — real ideas from real users.

That’s why so many leading travel companies stay with Sugati for years. Because innovation here isn’t just a roadmap — it’s a rhythm.

Intelligent by Design: AI That Works for You

AI is an integral part of Sugati.
 It’s built in to help you make smarter, faster decisions — from predicting your next likely booking to knowing exactly when to reach out with the right offer.

Sugati’s AI engine works quietly in the background, helping your team send the right content, to the right traveller, at the right time — amplifying the human touch that defines your brand.

Technology that empowers, not replaces.

A Global Community with a Shared Purpose

Sugati isn’t just a platform — it’s a community of travel professionals, technologists, and creators who believe in doing things better together.

From boutique tour operators in the UK to destination specialists in Asia and the Americas, our clients share one goal: to deliver exceptional travel experiences powered by intelligent simplicity.

Our team partners closely with every client — listening, guiding, and growing with you. Because when you succeed, so does Sugati.

The Sugati Difference

Purpose-built for high-end and group travel

100% native on Salesforce for power, security, and scalability

Driven by Kaizen innovation and client feedback

Enhanced with AI-powered personalisation

Supported by a global travel community

Sugati. Effortless Travel, Unlocked.

Faster, Smarter Itinerary Creation

Overview

Smart compose content and deliver stunning interactive HTML and PDF itineraries that captivate travellers. Reuse templates, adjust pricing instantly, and build complex multi-country journeys in minutes. It’s creativity, without the chaos.

Key Features:

  • Drag-and-drop itinerary builder
  • HTML and PDF output
  • Reusable templates and product libraries
  • Instant pricing and margin calculations

Faster, Smarter Itinerary Creation

Overview

Smart compose content and deliver stunning interactive HTML and PDF itineraries that captivate travellers. Reuse templates, adjust pricing instantly, and build complex multi-country journeys in minutes. It’s creativity, without the chaos.

Key Features:

  • Drag-and-drop itinerary builder
  • HTML and PDF output
  • Reusable templates and product libraries
  • Instant pricing and margin calculations

Online Booking with CRM Integration

Overview

Let travellers book securely online while Sugati does the heavy lifting. Their details flow directly into your CRM — no double entry, no missed steps, no stress.

Key Features

  • Secure online booking forms
  • Automatic CRM record creation
  • Integrated traveller and payment details
  • Friction-free client experience

Integrated Online Payments

Overview

Turn interest into action with seamless in-platform payments. Every transaction is linked automatically, giving your finance and sales teams instant clarity.

Key Features

  • Supports all major debit and credit cards
  • Payment tracking inside bookings
  • PCI-compliant security
  • Real-time payment status

Real-Time Flight Access

Overview

Book and manage flights directly from Sugati with live GDS data. When schedules change, your itineraries do too — automatically.

Key Features

  • GDS integration for live data
  • Flight holding and ticketing
  • Automatic itinerary updates
  • Time-saving automation

Intelligent CRM & Marketing Tools

Overview

Every traveller has a story. Sugati helps you remember every detail — every trip, preference, and conversation — and turn that knowledge into loyalty.

Key Features

  • Full enquiry and travel history view
  • Contact segmentation and tagging
  • Campaign tracking and insights
  • Personalised communication tools

Automated Workflows

Overview

Sugati quietly orchestrates your processes behind the scenes — assigning tasks, tracking stages, and ensuring no detail is missed. You focus on travellers; Sugati handles the flow.

Key Features

  • Auto-generated tasks by trip stage
  • Custom workflow templates
  • Notifications and reminders
  • Cross-department visibility

Built-In FX Management

Overview

Whether you’re quoting in euros or settling in dollars, Sugati makes FX management effortless. Real-time rates, exposure reports, and forward contract tracking — all in one view.

Key Features

  • Live exchange-rate integration
  • Exposure and variance reports
  • Spot and forward contract handling
  • Multi-currency support

Real-Time Dashboards

Overview

Keep your finger on the pulse with dashboards that turn data into direction. See your conversions, margins, and supplier performance — all in real time.

Key Features

  • Executive dashboards
  • Drill-down reports
  • Custom report builder
  • Live metrics on performance

Post-Travel Feedback Collection

Overview

What happens after the trip is just as important. Sugati gathers feedback automatically, helping you measure satisfaction, celebrate success, and learn where to improve.

Key Features

  • Automated survey delivery
  • NPS and satisfaction tracking
  • Feedback dashboards
  • Referral and repeat insight

Branded Client App

Overview

Keep your travellers connected with a fully branded app — their itinerary, updates, and documents all in one place, even offline. It’s convenience that feels personal.

Key Features

  • Offline access
  • Secure document storage
  • Push notifications
  • Custom branding

Sugati Community

Overview

Simplify collaboration with secure access for suppliers, agencies, and agents. Everyone sees what they need, when they need it — cutting endless email trails and eliminating the pain of juggling multiple systems.

Key Features

  • Shared access to relevant trip components
  • Role-based permissions
  • Streamlined communication
  • Reduced duplication across systems

Expert Support, Human Approach

Overview

We don’t just sell software — we partner with you. From onboarding to optimisation, our team walks beside you every step of the way. Our management team engages with every client, bringing together decades of experience. Our developers work side-by-side with your team to ensure Sugati fits seamlessly into how you work.

Key Features

  • Dedicated onboarding and training
  • Client success check-ins
  • Direct developer access
  • Continuous improvement through feedback
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