Is a cloud-based CRM system a good idea?
Why should you use a cloud-based CRM solution, and what should you look for when choosing a provider? If you are still using a CRM solution which requires you to download software to access customer or booking information, I recommend you seriously consider moving away from your system. Gone are the days where you need to download, say, Citrix, to access your server.
A major issue with using software which you need to download is that if your CRM system crashes, you can’t access your CRM tool. Some of our clients moved to Sugati CRM from our competitors for exactly this reason – It costs time, money and productivity every time your system crashes.
The technology market is increasingly moving away from downloadable software. Facebook, and Google, for example, don’t require users to download any software to engage with their solution.