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Business Development Executive

Role Description

The Business Development Executive role will report directly to the CEO. You will be responsible for achieving monthly sales targets through proactive sales activity. The main sales focus will be selling Sugati, our cutting-edge, comprehensive solution for businesses within the travel sector.

You will strategically prospect for new opportunities through outbound calls, effective use of social media platforms, and engage with existing customers to establish business opportunity leads. Targeting senior-level decision makers, you will deliver effective demonstrations, both online and in person, and manage the sales process from lead-inception to ongoing client relations.

Hunting for new business is vital in this role and you will need to be hungry to develop your own pipeline and establish relationships with clients. By providing a consultative sale using tailored pitches, a good knowledge of the product, and exceptional customer service, you will understand your client’s needs allowing you to close deals in order to overachieve on your revenue target.

This is a hybrid role mainly working remotely but with the ability to meet face-to-face twice a week in London.


Main Key Responsibilities

  • Drive Sugati-CRM sales and achieve monthly targets through effective, hands-on ownership of the entire sales process
  • Monthly reporting on sales activity and achievements to company directors
  • Liaise with other senior staff to contribute to the development of sales strategies and setting of sales targets
  • Work with the Director of Marketing to develop and manage an online sales campaign
  • Discuss employer’s or client’s requirements, carry out surveys and analyse customers’ product reactions
  • Proactive outbound sales using phone, email, social media, and in-person activities
  • Develop and manage a new business prospect database
  • Create, organise and coordinate of tailored sales proposals
  • Delivery of sales demos, either face-to-face or online when fully trained in the product
  • Contract administration
  • Effective relaying of client’s requirements to the project team
  • Online lead generation
  • Compile and analyse sales figures, prepare proposals for marketing campaigns and promotional activities, and undertake market research
  • Preparation of sales contracts and related documentation
  • Handle new customer accounts
  • Recruit and train junior sales staff
  • Internal project briefing
  • Produce reports and recommendations concerning marketing and sales strategies for senior management
  • Keep up to date with products and competitors
  • Proposal and report writing

Your profile

  • A passionate, supportive team player with an enthusiastic, collaborative approach
  • A confident communicator with a keen interest in the travel sector and a passion for technology 
  • Experience working within a travel company, Ideally you have sold holidays before or at least know the concept of what’s involved in selling a hotel.
  • Confident, resilient, and self-motivated
  • Target driven and able to work under pressure with a high degree of integrity
  • Quick learner able to establish a strong sales pipeline in an innovative market
  • Highly committed, reliable, and trustworthy
  • To hit the target numbers, you must be comfortable making phone calls, speaking, and presenting, particularly on the phone and via video links.
  • You will report to a Sales Director and will deliver ambitious target numbers on a YoY basis.



  • Proven track record in consultative selling and developing and/or managing new accounts
  • Experienced negotiator and relationship builder with the ability to overcome objections in a confident, professional manner
  • Resourceful, and proactive with the ability to close large deals
  • Experience working in a customer-facing role
  • High aptitude for quickly learning the product and associated technology
  • Experienced of working in a professional team environment
  • Presentation skills
  • Strong Sales experience ideally within the travel sector


  • Experience in the Travel or Tech sector

Please send your CV to



  • £30,000-£35,000 per year depending on experience