Secure Travel Technology: Protect Your Travel Business in a Digital World

In today’s travel industry, secure travel technology is more important than ever to protect your bookings, payments, and traveller data from cyber threats. Recent cyber attacks on UK retailers, as reported in The Times (17 May 2025), demonstrate how outdated systems can leave businesses vulnerable. Therefore, at Sugati, we believe your technology should safeguard your business and empower your team.

Why Outdated Travel Tech Risks Your Business Security

Many travel companies still rely on legacy systems that lack modern travel tech security protocols. These outdated solutions create gaps that hackers exploit, risking costly breaches and damaging customer trust. However, Sugati’s platform is built natively on Salesforce, providing enterprise-grade protection from day one.

Unified Travel Software to Minimise Vulnerabilities

Using separate systems for CRM, bookings, payments, and itineraries increases security risks due to multiple integration points. As a result, Sugati’s all-in-one safe travel software centralises your data, reduces weak spots, and streamlines your operations.

Trust and Compliance: Essential Pillars of Travel Technology Protection

Your clients entrust you with sensitive information, and one breach can have lasting consequences. That’s why Sugati prioritises encryption, strict user permissions, and full GDPR compliance to keep your business and customers secure.

Navigating Global Compliance with Confidence

Travel businesses must comply with regulations like GDPR and PCI-DSS across many regions. Moreover, Sugati’s secure travel technology supports international growth with scalable, compliant tools that adapt to your evolving needs.

No legacy tech. No hidden risks. Just one secure, modern platform built for the future of travel.

[Book your free Sugati demo today and discover secure travel technology in action.]

In today’s competitive travel industry, a powerful Travel CRM can make all the difference between just keeping up and truly standing out. At Sugati, we work with travel businesses worldwide to refine their processes, improve client experiences, and increase bookings — all through technology that works seamlessly behind the scenes.

That’s where a business process-led review can make all the difference.

Recently, we worked with a luxury travel company celebrated for creating extraordinary journeys by land and rail. While their reputation was strong, their fragmented systems and stretched teams made it harder to deliver their signature high-touch service. By reviewing and optimising their workflows, they streamlined operations, enhanced their client experience, and future-proofed their business.

How Sugati Helps Travel Businesses Thrive

1. Seamless Integration

   From the first enquiry to the final invoice, all your data and processes live in one connected Travel CRM. No more juggling systems or re-entering details – just smooth, efficient workflows.

2. Elevating Every Client Interaction

   Today’s travellers expect personalised service, beautifully designed documents, and quick, seamless digital touchpoints. With branded itineraries, interactive proposals, payment forms, and automated communications, a travel customer relationship management system helps you exceed those expectations every time.

3. Efficiency that Fuels Growth
   

   Automate repetitive admin tasks like document generation and payment capture, freeing your team to focus on delivering memorable experiences.

4. Data-Driven Profitability

   Real-time financial reporting, booking-level insights, and intelligent costing tools ensure every trip remains profitable.

5. Insights for the Future
   

   Track booking trends, supplier usage, and traveller preferences to anticipate demand and design future offerings with confidence.

Why a Business Process-Led Review Works for Travel CRM Project?

This approach identifies what’s working, what’s slowing you down, and how your ideal tech stack should look. The result? A roadmap that helps you scale your travel business without losing the personal touch your clients value most.

Sugati gives you the tools to grow sustainably, protect your margins, and deliver outstanding journeys at every stage.

Ready to see what a business process-led review could do for your travel business?
[Start Your Review Journey Today]

See what travel companies around the globe are saying about Sugati. Read their reviews here.

If you’re looking for a powerful and easy-to-use smart import itineraries tool, you’re in the right place.

Here at Sugati, we understand how important it is to provide your clients with beautifully designed, detailed travel itineraries. But we also know how long it can take. Manually pulling together trip details – including content from your DMCs, suppliers, and costings – eats up valuable hours. Hours you’d rather spend engaging with your clients..

That’s why we’ve created the Sugati Smart Import Itineraries tool – a game-changing feature of our Salesforce-native travel itinerary builder.

Now you can directly import day by day itinerary data – everything from trip details to costings – straight into Sugati’s Trip Planner. And within minutes you’ll have a beautifully designed, fully interactive itinerary ready to send to your clients.

Here is how Sugati’s Smart Import Itineraries works:

1. Seamless import – Upload the details provided by your supplier or DMC directly into Sugati’s system.
2. Interactive & engaging – Present your clients with their entire trip – complete with stunning photos, videos, maps and itineraries – created in moments.
3. Effortless pricing integration – You can automatically include costings, to ensure a streamlined booking process.
4. Consistently branded – Ensure every itinerary reflects your identity.
5. A faster turnaround means more bookings – Impress your guests with detailed proposals in record time, and secure their booking.

The best part? It’s effortless. Spend less time on admin and more time delivering unforgettable travel experiences.

Want to see how Sugati travel itinerary builder can simplify your workflow and impress your clients? Get in touch today for a personalised demo and discover how Sugati’s Smart Import tool is redefining the way travel is planned, priced, and sold.

What Our Clients Are Saying

Don’t just take our word for it. Travel companies around the world trust Sugati to streamline their operations and enhance their customer experience. On the Salesforce AppExchange, our clients consistently praise Sugati for its powerful features, responsive support, and deep travel industry insight. From luxury tour operators to niche DMCs, they highlight how Sugati has transformed the way they manage itineraries, bookings, and customer relationships – all within a single, native Salesforce platform.

“Sugati has transformed our business. The integration with Salesforce is seamless, and the itinerary builder is incredibly intuitive.”
— Verified AppExchange Reviewer

Taking payments shouldn’t be a hassle—no matter where your clients are. That’s why Sugati offers robust travel payment solutions, integrating with multiple payment gateway providers to give you flexibility and peace of mind when handling transactions across different regions.

With trusted partners like Stripe, Flywire, Checkout, TrustPayments, Ecommpay, and Authorize.Net, you can provide a secure and flexible payment experience tailored to the travel industry. Whether you’re processing deposits, handling final payments, or managing refunds, Sugati ensures transactions are smooth and reliable.

Our travel payment solutions allow clients to pay directly through your branded interactive itineraries. This eliminates unnecessary steps in the booking process, making it easier for customers to confirm their trips. A seamless booking and payment experience builds trust, enhances client satisfaction, and increases repeat business.

By integrating payments within your existing CRM, Sugati reduces manual effort, minimises errors, and ensures compliance with industry regulations. Whether your business operates locally or globally, our technology supports secure transactions across multiple currencies and payment methods, helping you get paid faster and with less hassle.

Why Choose Sugati for Travel Payment Processing?

• Support for multiple trusted payment gateways

• Secure and PCI-compliant transactions

• Direct payments through branded itineraries

• Reduced manual admin and improved efficiency

• Faster processing and reconciliation of payments

Discover how Sugati’s travel payment solutions can streamline your operations and enhance your clients’ booking experience.

Get in touch today.

See what our clients from around the world are saying about Sugati! Click here to read their reviews.

Three ways Sugati has helped our clients over this last year.

Here at Sugati, we’ve had a remarkable year. It’s been a privilege to welcome a diverse range of new clients, and exciting to collaborate with other innovative partners to further enhance our seamless end-to-end solution.

At Sugati, we love helping travel companies overcome the challenges they face.

Here are our top three from 2024:

Fragmented Technology Ecosystems
Creating spectacular travel experiences for your guests often means grappling with several different operations in a single journey. But relying on disconnected systems inevitably creates complications, with scope for inefficiencies and mistakes. We’re finding that increasingly travel businesses are keen to streamline the process by using our fully integrated travel solution for their entire operation as they gear up for a more productive 2025.

Enhancing Client Experience
Maintaining your reputation as a high-end brand depends on consistently offering a seamless journey for your clients, delivering them the right information at the right time. For this, efficient processes and robust technology are essential, and here Sugati’s tailored automation is key. With our beautifully branded client forms, our elegant itineraries (HTML or PDF) and other holiday documents, Sugati helps you deliver every touchpoint with professionalism and precision.

Data Integrity and Security
Protecting sensitive client information is, naturally, a top priority. But many travel tools can’t reliably safeguard your customers’ data, and non-integrated systems often scatter data across several platforms, leading to inevitable inaccuracies, and making it hard to have a clear overview of business operations. But Sugati centralises your guests’ data in a single, secure ecosystem. This means it’s totally safe, with the added benefit that you can effortlessly generate accurate reports and dashboards to track key performance indicators, all tailored to your company’s specific needs.

So while we at Sugati tackle these challenges for you, you’re empowered to operate more efficiently, giving your guests an even better, more streamlined experience, confident in the knowledge that all their data is securely locked in a single, unified environment.

Find out how you can start running insightful reports on Sugati platform today.

Improve your efficiency and deliver outstanding service with our CRM for the luxury travel market

Stay Ahead with Impactful Marketing

At Sugati we know you’re passionate about giving outstanding service to your clients. But you might not be running your own ship as smoothly as you’d like.

Our data-driven Travel CRM will help you optimise your resources, coordinate your suppliers and enhance the quality of your operation… effortlessly elevating your customers’ experience.

Here are our top three tips:

1. Manage your resourcesOptimising the way you allocate resources is key to your efficiency. You want to give your guests top-notch experiences but you don’t want to overextend yourself. So how do you do it?Sugati’s CRM analyses all the data you have on your clients’ preferences, on their booking patterns and on seasonal demand, and delivers the insights you need in clear and manageable reports. This allows you to accurately allocate your staff and amenities in such a way that you meet your clients’ high expectations without waste or inefficiency.Our CRM for Tour Operators helps you balance your operational needs in order to deliver an elevated customer experience.
2. Optimise your Supply ChainCreating extraordinary experiences for your guests means ensuring the availability of bespoke services and high-end amenities, precisely when you need them. Whether you’re lining up rare wines or arranging exclusive excursions, our Travel CRM gives you those critical insights which enable you to have better coordination with your suppliers, DMCs and guides.Streamlined communication helps avoid delays and improve the consistency of your service.
3. Manage your relationshipsIn the luxury travel market, we know that maintaining excellent communication with your suppliers is vital. Now you can maintain a seamless service by using the Supplier Booking Management page with your DMCs: Notify your suppliers of your needs, confirm their availability and prevent unexpected issues. It’s all part of Sugati’s Travel CRM software, which allows real-time updates, so that you can rest assured that every detail is covered.What’s more, our system encourages guides and drivers to give feedback on your clients’ experiences, so that you can be sure every single interaction meets your high standards and your customers’ expectations.Managing these relationships proactively helps you build stronger long-term relationships with your suppliers and gain your customers’ loyalty.

   Sugati’s Travel CRM will give you the data-driven tools to help enhance efficiency and reduce costs, helping you deliver those exceptional experiences which reinforce your brand’s reputation for excellence.

Find out how you can start running insightful reports on Sugati platform today.

You may already know that Sugati’s Travel CRM for tour operators is the best travel management software around. Our tools give you a fully integrated experience, allowing you to seamlessly run your entire travel business on one easy-to-use system.

Now we’re excited to introduce our new interactive itineraries.

We understand how important it is to give your potential clients a beautifully designed proposal for their trip. Now you can simply create immersive HTML proposals which are detailed and immersive. They’re totally bespoke, fully illustrated with high quality photography, and simple to create. Our clients tell us they’re already boosting engagement, converting more enquiries to sales.

Here is how they work:

1. Your clients’ entire trip is clearly laid out for them, in a neat grid of images, maps and itineraries – you can even add evocative video clips – which vividly bring their holiday to life.
2. All the information is interactive, and clearly presented under simple headings, like Locations, Flights, Accommodation and Trips.
3. Click on Trips, say, and up comes a detailed itinerary for each day, with images from every destination, helpful route maps, and pricing.
4. Click on Accommodation, and see all the selected hotels, with description and photos.
5. Your guests enjoy exploring a compelling experience of their journey even before they travel.
6. The whole itinerary can simply be branded with the end business’s identity.
7. And best of all: creating our itineraries is almost effortless.

Start making your clients fully tailored proposals in our HTML itineraries, and convert more of your enquiries to bookings.

Find out how you can elevate your travel business and create beautiful proposals today.

At Sugati, we understand that beautiful photography plays a starring role in selling high-touch travel.

A stunning image can succinctly distil the qualities of an extraordinary location far more effectively than hundreds of words of flowery prose. And, often, it’s on the basis of a compelling photograph that your customers feel drawn to travel to a particular place, or venture to try a novel experience. Fabulous photography is simply essential: for marketing, for illustrating itineraries and for creating the right look and feel for your brand. High quality images effortlessly convey a sense of your high-quality service.

But finding the perfect image can be tricky and time-consuming…

A Picture Paints A Thousand Words

So we’ve come up with a seamless solution. We’ve integrated the picture libraries of not one, but two, royalty-free stock media websites into Sugati’s CRM. Through our partnerships with Pixabay and Pexels, you’ll now have direct access to a whole world of photographs, covering every imaginable activity from safari to surfing, and places all over the planet from Titicaca to Tierra del Fuego. With the licencing covered, you can focus on creating inspiring itineraries for your clients.

All it will take is a few clicks.

One Image Can Launch a Thousand Trips

The genius idea behind this new feature is that you can search for the pictures you need in Pixabay or Pexels without leaving the Sugati system. So now it’s easy to compose beautiful itineraries in our Trip Planner by simply sliding in stock images wherever you need them. Catalogue photos with ease: under types of room, say, or by countries you visit. If you already have a bank of photographs to draw on, that’s easy too: store these under your Internal Images tab. And where you need to supplement your stock by adding photos from Pexels or Pixabay, select External Images.

And the best thing? Your images are effortlessly saved for you to use again next time.

Sugati: meet Pixabay and Pexels. It’s a walk in the park.

So do get in touch with us. Find out more about how we can onboard you on Sugati!

We are pleased to introduce new branded itineraries with Sugati across multiple formats.

Creating stunning itineraries that clients will love and will quickly convert to sales just got super easy with Sugati itinerary. Available across multiple formats, deliver professional itineraries with ease.

Business Benefits
• Create beautiful itineraries in minutes
• Significant Flexibility – customise text, photos, videos, icons and more
• Company branding – logos, fonts, colours, and styles all maintained
• Agency Bookings – white label your proposals and share with other agents
• Increased booking conversions and happier clients

Customer Benefits
• Enhanced client experience with frictionless customer journey
• Interactive Map Functionality – information easy to access
• Excite and entice the clients with their dream holidays
• Easily see ‘Options’ available with real-time updates on itinerary and pricing
• Passenger info (e.g.passports, flights etc)
• Make deposits and pay balance with ease

To find out what Sugati can do for your business Book A Demo today.

Sugati is pleased to announce our recent partnership with the UK’s Association of British Travel Agents (ABTA), an organisation representing the UK’s leading travel businesses. This is an important milestone for Sugati in reaffirming our position as one of the Travel Technology leaders in the travel sector.

About ABTA

We’ve been a trusted travel brand for 70 years, offering advice and guidance to you, the traveling public, as well as leading the travel industry in supporting high service standards, working with our Members on health and safety, and promoting responsible tourism at home and abroad. ABTA has around 4,000 travel brands in Membership, providing a wide range of leisure and business travel services, with a combined annual UK turnover of £39 billion. Learn more about ABTA here.

Salesforce regularly reviews its partners’ products on AppExchange to reward hard work and excellence. 

We’re delighted to announce that Sugati’s innovation and customer service have earned us ‘crest’ (gold) partnership status with Salesforce.

Salesforce places its partners on tiers, starting at ‘base’, then ‘ridge’ (silver), ‘crest’ (gold) and, finally, ‘summit’ (platinum).

Less than 10% of Salesforce partners get this far up the mountain! Being at the crest tier of partnership means recognition of our creativity and commitment to helping our clients, and gives us the opportunity to develop Sugati into an even more integrated solution on the Salesforce platform.

Check out what the team has produced in the past few months: more than 200 how-to articles and over 100 short instructional videos. You’ll find them on our support portal.

Latin Routes has signed up with Sugati Travel CRM

Built on the Salesforce platform, Sugati is the ultimate end-to-end travel management solution. From the back office to the front desk, every process happens in one app, instead of across multiple touch-points. Tour operators like Latin Routes are working with Sugati to get ready to thrive once more.

“Back in March 2020, we were just about to sign on the dotted line with Sugati, and then the coronavirus pandemic changed everything,” says Martin Johnson, CEO of Latin Routes.

“We had to reassess our business on the spot and the Sugati team has been stellar in understanding our situation.

Latin Routes made the decision that if we needed Sugati prior to the COVID-19 outbreak then we’ll still need it to prepare for the end of the lockdown.

The Sugati team have been super-accommodating in the onboarding process and we’re now using the downtime to master the software and stay ahead of the competition.”

Let us help you prepare for the end of the lockdown. Our team is ready to get you onboard with Sugati today.