Enhance Client Experience with Branded Itineraries

We are pleased to introduce new branded itineraries with Sugati across multiple formats.

Creating stunning itineraries that clients will love and will quickly convert to sales just got super easy with Sugati itinerary. Available across multiple formats, deliver professional itineraries with ease.

Business Benefits
• Create beautiful itineraries in minutes
• Significant Flexibility – customise text, photos, videos, icons and more
• Company branding – logos, fonts, colours, and styles all maintained
• Agency Bookings – white label your proposals and share with other agents
• Increased booking conversions and happier clients

Customer Benefits
• Enhanced client experience with frictionless customer journey
• Interactive Map Functionality – information easy to access
• Excite and entice the clients with their dream holidays
• Easily see ‘Options’ available with real-time updates on itinerary and pricing
• Passenger info (e.g.passports, flights etc)
• Make deposits and pay balance with ease

To find out what Sugati can do for your business Book A Demo today.

Sugati joins the Association of British Travel Agents (ABTA)

Sugati is pleased to announce our recent partnership with the UK’s Association of British Travel Agents (ABTA), an organisation representing the UK’s leading travel businesses. This is an important milestone for Sugati in reaffirming our position as one of the Travel Technology leaders in the travel sector.

About ABTA

We’ve been a trusted travel brand for 70 years, offering advice and guidance to you, the traveling public, as well as leading the travel industry in supporting high service standards, working with our Members on health and safety, and promoting responsible tourism at home and abroad. ABTA has around 4,000 travel brands in Membership, providing a wide range of leisure and business travel services, with a combined annual UK turnover of £39 billion. Learn more about ABTA here.

Sugati Travel Customer Event

Last week saw our much-awaited Sugati Travel Technology Customer Event hosted at The Petersham, Richmond. We were delighted to see some of our existing and potential customers along with partners from the travel industry and potential investors come together to meet, learn, network and celebrate with Sugati.

Attendees not only witnessed Sugati’s major updates built on top of the Salesforce platform but also they are excited and equally assured by our ambition and constant investment in travel technology innovation.

Sugati’s Pandemic Support for the Travel Sector

2020 was the year that ripped the travel industry apart.

Let 2021 be the year that brings your business, your customers and your suppliers together! With a strong technology platform in Sugati, you will be well equipped to bounce back and blaze through the pent up demands for travel.

If you are a cost-conscious, small- and medium-sized business, you can now use Sugati on Salesforce Professional Edition which means a saving of 50% on Salesforce license fee plus an additional 20% discount on Sugati license fee.

Built on Salesforce CRM, Sugati is the ultimate end-to-end travel management solution. With Sugati on Salesforce Professional Edition, your team can deal with client enquiries, produce quotes and beautiful itineraries for FIT bookings, manage your group tours, go through the booking process, and provide a connected customer experience throughout the pre and post-holiday journeys.

Schedule a demo to discover how you can get a strong foundation for an even stronger year with Sugati.

Top 13 reasons why you should be switching over to Sugati

Top 13 reasons why you should be switching over to Sugati

Are you taking steps to prepare and adapt for the post-COVID era? Are you looking for smarter ways to run your travel business? Here are 13 reasons to switch to Sugati – the ultimate end-to-end travel management solution, built on Salesforce.

  1. We have all the relevant luxury FIT and Tour features for you to start running your travel business after COVID. Sell those dream holidays to your well-deserved clients.
  2. No double entry. Nowhere in the system do you need to enter the same information twice. Gain that efficiency you have been wanting.
  3. Travel Insights Dashboard. Sugati dynamically captures over 500 data points, giving you timely and relevant KPIs for your business in real-time.
  4. Runs on Salesforce, the World’s No 1 Customer Relationship Management (CRM) platform.
  5. Secure. You have full control over who sees what for each individual user or a group of users. You can also restrict the login for certain IP addresses. Set two-factor authentication so even if someone knows your password, they still need a security code from you.
  6. No software. No software. All that is needed is a browser and an internet connection and you are good to go. This means if you want your team to be selling holidays and planning trips from home or anywhere in the world, they can do that on Sugati.
  7. Not just a CRM. It is an end-to-end solution with rich functionalities. This means you can run your entire travel business on Sugati. Know where your potential customers are coming from, gain in-depth knowledge of your existing clients, your trips and have a great relationship with your suppliers.
  8. Extend Sugati. Connect with your website. Link to your mobile app. Give your clients connected experience throughout their holiday journey.
  9. Onboard the way you want to. We have over 200 articles and over 100 how-to videos available for you to quickly master Sugati.
  10. Don’t play catch up. Sugati gives you integrated, innovative and effective AI technology so that you can concentrate on growing your business and looking after your clients.
  11. Premium support. Whether you require friendly expert advice for the onboarding process for the first few months or ongoing additional virtual support use our optional premium support option. Premium support comes with better SLAs and allows you to have a weekly call with our onboarding team.
  12. Generate stunning and consistent looking quotations and itineraries from week one to sell those luxury holidays!
  13. Trusted worldwide. Join a global client family using Sugati. What are you waiting for?

Get in touch with us to find out more about how we can onboard you in less than six weeks.

Sugati reaches new heights of innovation and customer service

Salesforce regularly reviews its partners’ products on AppExchange to reward hard work and excellence. 

We’re delighted to announce that Sugati’s innovation and customer service have earned us ‘crest’ (gold) partnership status with Salesforce.

Salesforce places its partners on tiers, starting at ‘base’, then ‘ridge’ (silver), ‘crest’ (gold) and, finally, ‘summit’ (platinum).

Less than 10% of Salesforce partners get this far up the mountain! Being at the crest tier of partnership means recognition of our creativity and commitment to helping our clients, and gives us the opportunity to develop Sugati into an even more integrated solution on the Salesforce platform.

Check out what the team has produced in the past few months: more than 200 how-to articles and over 100 short instructional videos. You’ll find them on our support portal.

Latin Routes has signed up with Sugati Travel CRM

Latin Routes has signed up with Sugati Travel CRM

Built on the Salesforce platform, Sugati is the ultimate end-to-end travel management solution. From the back office to the front desk, every process happens in one app, instead of across multiple touch-points. Tour operators like Latin Routes are working with Sugati to get ready to thrive once more.

“Back in March 2020, we were just about to sign on the dotted line with Sugati, and then the coronavirus pandemic changed everything,” says Martin Johnson, CEO of Latin Routes.

We had to reassess our business on the spot and the Sugati team has been stellar in understanding our situation.

Latin Routes made the decision that if we needed Sugati prior to the COVID-19 outbreak then we’ll still need it to prepare for the end of the lockdown.

The Sugati team have been super-accommodating in the onboarding process and we’re now using the downtime to master the software and stay ahead of the competition.

Let us help you prepare for the end of the lockdown. Our team is ready to get you onboard with Sugati today.

Data and Storage Resources – Salesforce

Salesforce listens and it is a win for all of us as clients, partners and the entire Salesforce ecosystem

The reason why we love Salesforce is mainly their fantastic technology platform which empowers SMEs to harness the technologies that used to be readily available for global companies.

For small to medium sized Tour Operators and Travel Agents, affordability of Salesforce is always a challenge. On the surface, Salesforce is expensive. Sugati encounters this problem on a daily basis as a niche ISV partner of Salesforce, that is specialised in Travel CRM technology solution, whenever we try to onboard a new client.

One thing we have been saying to Salesforce really is the cost of data storage. Based on the number of licenses you have signed up, Salesforce will offer 1GB of data storage as a base. For Tour Operators and Travel Agents that carry approximately 5,000 – 7,500 pax a year, 1GB will be sufficient for the first 1-2 years. After that, you really need an extra storage. That’s where the additional expense comes in. An additional 1GB of storage on Salesforce is equal to one enterprise license which is roughly about £1,000 annually. Imagine if you needed 10G of storage, you would be paying £10,000 annually just for the data storage!

Therefore storage on Salesforce is expensive. This is quite understandable because Salesforce not only needs to host the data but also monitor the changes to the data, take a back up, and most importantly ensure that it is secure. We are paying the top price as a result.

Back in the days, to overcome the data storage limit challenge that we have to perform routine tasks of deleting unnecessary records and archiving historical records onto a different server etc… A lot of businesses would rather focus on their core offering rather than doing this mundane task.

New storage facility

However! one good thing about Salesforce is they actually listen to their partners and customers. From the end of March 2019, among many other updates they have made to the core Salesforce platform, and storage facility too, have been updated. This really means Salesforce base level Data Storage offering has now been increased to 10GB from 1GB !!! This is a massive win for all the Salesforce clients and its ecosystem. I suspect this must have come as a result of their deep partnership with Amazon Cloud.

Salesforce must have been taken a huge hit on their revenue from the data storage income. But as and when the core platform that Sugati Travel CRM has built the solution on has made this sort of improvement, it just reaffirms our trust in Salesforce and our professional recommendation we have made for you to sign up with Sugati.

The 10GB storage is more than enough for most of the Sugati’ clients. To check this upgrade has been applied to you:

  1. Go to Set up, 
  2. In the Quick Find, type in Storage
  3. Click on Storage Usage and
  4. You will see the storage allocation for you.

Follow up tasks for you if you are one of those Sugati clients who has bought additional storage in the past, get in touch with your Salesforce AE to remove that from the next billing cycle. Chances are that you will no longer need that extra storage anymore. Otherwise, the contract will be auto-renewed.

Increase in the storage capacity doesn’t mean you should lose the good habit of tidying up your data. Keep your data nice and clean, use Sugati Travel Insight dashboard to understand the KPIs of your business.

Happy belated Easter everyone.

More information about the upgrade can be found here – https://help.salesforce.com/articleView?id=overview_storage.htm&type=5

In the meantime, if you want to learn from the best travel technology, Sugati Travel CRM, please get in touch. Our team will be delighted to talk to you and understand more about your current challenges and see how you can benefit from our travel software.

Sugati Travel CRM Asia Roadshow

Asia Roadshow

Due to popular demand, Sugati team is going to be in Singapore meeting with potential clients.

If you are a Tour Operator or Travel Agent, based in Hong Kong and South East Asia, that sells tailor-made or group holidays, you certainly don’t want to miss our Asia road show. Let us demonstrate how Sugati’s reputable existing clients are using our end to end Travel CRM solution and how it can help you grow your business.

This is an invitation-only event. Please do get in touch for 2 hours consultation and demo slot on 16th January (Wednesday), 17th (Thursday) and 18th January (Friday).

Slots are generally available from 10:00 to 18:00 every day, though some slots have been taken up already.


The Sugati Team


Bespoke demos

Meet up with our technology and travel experts for 2 hours consultation.


The true travel CRM system

Learn from the powerful Travel CRM solution involving Artificial Intelligence.


A platform, not a product

Discover the native Salesforce travel technology, entirely cloud-based.