From 4–6 November, Sugati will be at World Travel Market, London, showcasing how our Salesforce-native travel CRM helps travel companies connect every part of their business — from marketing and sales to operations and finance — in one beautifully simple system.
Sugati empowers travel businesses to plan and manage every stage of the client journey, from first touch to loyal return, while fostering collaboration across teams and partners.
Come and see how technology built for travel can help you deliver high-touch experiences, streamline your workflows, and stay connected with your clients and suppliers.
Join us at Stand S2-428. Effortless travel Unlocked.
Secure Travel Technology: Protect Your Travel Business in a Digital World
In today’s travel industry, secure travel technology is more important than ever to protect your bookings, payments, and traveller data from cyber threats. Recent cyber attacks on UK retailers, as reported in The Times (17 May 2025), demonstrate how outdated systems can leave businesses vulnerable. Therefore, at Sugati, we believe your technology should safeguard your business and empower your team.
Why Outdated Travel Tech Risks Your Business Security
Many travel companies still rely on legacy systems that lack modern travel tech security protocols. These outdated solutions create gaps that hackers exploit, risking costly breaches and damaging customer trust. However, Sugati’s platform is built natively on Salesforce, providing enterprise-grade protection from day one.
Unified Travel Software to Minimise Vulnerabilities
Using separate systems for CRM, bookings, payments, and itineraries increases security risks due to multiple integration points. As a result, Sugati’s all-in-one safe travel software centralises your data, reduces weak spots, and streamlines your operations.
Trust and Compliance: Essential Pillars of Travel Technology Protection
Your clients entrust you with sensitive information, and one breach can have lasting consequences. That’s why Sugati prioritises encryption, strict user permissions, and full GDPR compliance to keep your business and customers secure.
Navigating Global Compliance with Confidence
Travel businesses must comply with regulations like GDPR and PCI-DSS across many regions. Moreover, Sugati’s secure travel technology supports international growth with scalable, compliant tools that adapt to your evolving needs.
No legacy tech. No hidden risks. Just one secure, modern platform built for the future of travel.
In today’s competitive travel industry, a powerful Travel CRM can make all the difference between just keeping up and truly standing out. At Sugati, we work with travel businesses worldwide to refine their processes, improve client experiences, and increase bookings — all through technology that works seamlessly behind the scenes.
That’s where a business process-led review can make all the difference.
Recently, we worked with a luxury travel company celebrated for creating extraordinary journeys by land and rail. While their reputation was strong, their fragmented systems and stretched teams made it harder to deliver their signature high-touch service. By reviewing and optimising their workflows, they streamlined operations, enhanced their client experience, and future-proofed their business.
How Sugati Helps Travel Businesses Thrive
Seamless Integration
From the first enquiry to the final invoice, all your data and processes live in one connected Travel CRM. No more juggling systems or re-entering details – just smooth, efficient workflows.
Elevating Every Client Interaction
Today’s travellers expect personalised service, beautifully designed documents, and quick, seamless digital touchpoints. With branded itineraries, interactive proposals, payment forms, and automated communications, a travel customer relationship management system helps you exceed those expectations every time.
Efficiency that Fuels Growth
Automate repetitive admin tasks like document generation and payment capture, freeing your team to focus on delivering memorable experiences.
Data-Driven Profitability
Real-time financial reporting, booking-level insights, and intelligent costing tools ensure every trip remains profitable.
Insights for the Future
Track booking trends, supplier usage, and traveller preferences to anticipate demand and design future offerings with confidence.
Why a Business Process-Led Review Works for Travel CRM Project?
This approach identifies what’s working, what’s slowing you down, and how your ideal tech stack should look. The result? A roadmap that helps you scale your travel business without losing the personal touch your clients value most.
Sugati gives you the tools to grow sustainably, protect your margins, and deliver outstanding journeys at every stage.
If you’re looking for a powerful and easy-to-use smart import itineraries tool, you’re in the right place.
Here at Sugati, we understand how important it is to provide your clients with beautifully designed, detailed travel itineraries. But we also know how long it can take. Manually pulling together trip details – including content from your DMCs, suppliers, and costings – eats up valuable hours. Hours you’d rather spend engaging with your clients..
That’s why we’ve created the Sugati Smart Import Itineraries tool – a game-changing feature of our Salesforce-native travel itinerary builder.
Now you can directly import day by day itinerary data – everything from trip details to costings – straight into Sugati’s Trip Planner. And within minutes you’ll have a beautifully designed, fully interactive itinerary ready to send to your clients.
Here is how Sugati’s Smart Import Itineraries works:
Seamless import – Upload the details provided by your supplier or DMC directly into Sugati’s system.
Interactive & engaging – Present your clients with their entire trip – complete with stunning photos, videos, maps and itineraries – created in moments.
Effortless pricing integration – You can automatically include costings, to ensure a streamlined booking process.
Consistently branded – Ensure every itinerary reflects your identity.
A faster turnaround means more bookings – Impress your guests with detailed proposals in record time, and secure their booking.
The best part? It’s effortless. Spend less time on admin and more time delivering unforgettable travel experiences.
Want to see how Sugatitravel itinerary builder can simplify your workflow and impress your clients? Get in touch today for a personalised demo and discover how Sugati’s Smart Import tool is redefining the way travel is planned, priced, and sold.
What Our Clients Are Saying
Don’t just take our word for it. Travel companies around the world trust Sugati to streamline their operations and enhance their customer experience. On the Salesforce AppExchange, our clients consistently praise Sugati for its powerful features, responsive support, and deep travel industry insight. From luxury tour operators to niche DMCs, they highlight how Sugati has transformed the way they manage itineraries, bookings, and customer relationships – all within a single, native Salesforce platform.
“Sugati has transformed our business. The integration with Salesforce is seamless, and the itinerary builder is incredibly intuitive.” — Verified AppExchange Reviewer
Taking payments shouldn’t be a hassle—no matter where your clients are. That’s why Sugati offers robust travel payment solutions, integrating with multiple payment gateway providers to give you flexibility and peace of mind when handling transactions across different regions.
With trusted partners like Stripe, Flywire, Checkout, TrustPayments, Ecommpay, and Authorize.Net, you can provide a secure and flexible payment experience tailored to the travel industry. Whether you’re processing deposits, handling final payments, or managing refunds, Sugati ensures transactions are smooth and reliable.
Our travel payment solutions allow clients to pay directly through your branded interactive itineraries. This eliminates unnecessary steps in the booking process, making it easier for customers to confirm their trips. A seamless booking and payment experience builds trust, enhances client satisfaction, and increases repeat business.
By integrating payments within your existing CRM, Sugati reduces manual effort, minimises errors, and ensures compliance with industry regulations. Whether your business operates locally or globally, our technology supports secure transactions across multiple currencies and payment methods, helping you get paid faster and with less hassle.
Why Choose Sugati for Travel Payment Processing?
Support for multiple trusted payment gateways
Secure and PCI-compliant transactions
Direct payments through branded itineraries
Reduced manual admin and improved efficiency
Faster processing and reconciliation of payments
Discover how Sugati’s travel payment solutions can streamline your operations and enhance your clients’ booking experience.
At Sugati, we know that crafting the perfect travel experience starts long before the journey itself. That’s why our Interactive Travel Itineraries help tour operators create beautifully designed, engaging trip proposals that inspire clients to book and our Travel CRM for tour operators brings everything together in one seamless system, helping you manage your entire business with ease.
With our interactive travel itinerary builder, you can create beautifully designed, branded travel itineraries that captivate clients and inspire bookings. These digital, HTML-based proposals make it effortless to showcase tailored travel experiences in a visually rich and engaging way.
Why Tour Operators Love Sugati’s Interactive Itinerary Builder
Create immersive travel itineraries in minutes – Easily build detailed, custom travel itineraries with high-quality images, maps, and even video clips.
Enhance the client experience – Present trips in an intuitive format with key details under sections like Destinations, Flights, Accommodation, and Activities.
Boost conversions with engaging proposals – Inspire confidence and excitement with beautifully structured, interactive travel itineraries.
Seamlessly brand every itinerary – Keep your identity front and centre with fully customisable travel proposals.
Optimised for efficiency – Save time and convert more travel enquiries into bookings with a streamlined, professional presentation.
Join leading tour operators who are elevating their client experience with Sugati’s powerful itinerary builder.
Three ways Sugati has helped our clients over this last year.
Here at Sugati, we’ve had a remarkable year. It’s been a privilege to welcome a diverse range of new clients, and exciting to collaborate with other innovative partners to further enhance our seamless end-to-end solution.
At Sugati, we love helping travel companies overcome the challenges they face.
Here are our top three from 2024:
Fragmented Technology Ecosystems Creating spectacular travel experiences for your guests often means grappling with several different operations in a single journey. But relying on disconnected systems inevitably creates complications, with scope for inefficiencies and mistakes. We’re finding that increasingly travel businesses are keen to streamline the process by using our fully integrated travel solution for their entire operation as they gear up for a more productive 2025.
Enhancing Client Experience Maintaining your reputation as a high-end brand depends on consistently offering a seamless journey for your clients, delivering them the right information at the right time. For this, efficient processes and robust technology are essential, and here Sugati’s tailored automation is key. With our beautifully branded client forms, our elegant itineraries (HTML or PDF) and other holiday documents, Sugati helps you deliver every touchpoint with professionalism and precision.
Data Integrity and Security Protecting sensitive client information is, naturally, a top priority. But many travel tools can’t reliably safeguard your customers’ data, and non-integrated systems often scatter data across several platforms, leading to inevitable inaccuracies, and making it hard to have a clear overview of business operations. But Sugati centralises your guests’ data in a single, secure ecosystem. This means it’s totally safe, with the added benefit that you can effortlessly generate accurate reports and dashboards to track key performance indicators, all tailored to your company’s specific needs.
So while we at Sugati tackle these challenges for you, you’re empowered to operate more efficiently, giving your guests an even better, more streamlined experience, confident in the knowledge that all their data is securely locked in a single, unified environment.
Find out how you can start running insightful reports on Sugati platform today.
Improve your efficiency and deliver outstanding service with our CRM for the luxury travel market
Stay Ahead with Impactful Marketing
At Sugati we know you’re passionate about giving outstanding service to your clients. But you might not be running your own ship as smoothly as you’d like.
Our data-driven Travel CRM will help you optimise your resources, coordinate your suppliers and enhance the quality of your operation… effortlessly elevating your customers’ experience.
Here are our top three tips:
Manage your resourcesOptimising the way you allocate resources is key to your efficiency. You want to give your guests top-notch experiences but you don’t want to overextend yourself. So how do you do it?Sugati’s CRM analyses all the data you have on your clients’ preferences, on their booking patterns and on seasonal demand, and delivers the insights you need in clear and manageable reports. This allows you to accurately allocate your staff and amenities in such a way that you meet your clients’ high expectations without waste or inefficiency.Our CRM for Tour Operators helps you balance your operational needs in order to deliver an elevated customer experience.
Optimise your Supply ChainCreating extraordinary experiences for your guests means ensuring the availability of bespoke services and high-end amenities, precisely when you need them. Whether you’re lining up rare wines or arranging exclusive excursions, our Travel CRM gives you those critical insights which enable you to have better coordination with your suppliers, DMCs and guides.Streamlined communication helps avoid delays and improve the consistency of your service.
Manage your relationshipsIn the luxury travel market, we know that maintaining excellent communication with your suppliers is vital. Now you can maintain a seamless service by using the Supplier Booking Management page with your DMCs: Notify your suppliers of your needs, confirm their availability and prevent unexpected issues. It’s all part of Sugati’s Travel CRM software, which allows real-time updates, so that you can rest assured that every detail is covered.What’s more, our system encourages guides and drivers to give feedback on your clients’ experiences, so that you can be sure every single interaction meets your high standards and your customers’ expectations.Managing these relationships proactively helps you build stronger long-term relationships with your suppliers and gain your customers’ loyalty.
Sugati’s Travel CRM will give you the data-driven tools to help enhance efficiency and reduce costs, helping you deliver those exceptional experiences which reinforce your brand’s reputation for excellence.
Find out how you can start running insightful reports on Sugati platform today.
Targeted Marketing, Sales and Concierge Services made simple with Sugati’s Travel CRM
Stay Ahead with Impactful Marketing
At Sugati we know that marketing luxury travel means reaching the right people at the right time. You like to have personalised conversations with your customers. You know that the right approach made through targeted marketing makes travellers feel that you understand their needs and you’re speaking directly to them. You need to tailor your messages so that they hit home.
Our CRM for Tour Operators allows you to create more effective marketing campaigns by using data-driven insights to segment your customer base into distinct groups. Focus on those with similar lifestyle preferences, perhaps, or similar patterns of travel frequency, or spending behaviour. Sugati’s Travel CRM helps you reach the right audience with bespoke messages that really resonate with them.
Your customers feel you’re really addressing them. And that means higher conversion rates for you.
Build Better, Stronger Relationships
You rely on your DMCs (Destination Management Companies) to deliver top notch experiences for your guests, so maintaining strong partnerships with them is vital. Sugati’s Travel CRM software enables you to generate critical reports at the touch of a button: find out more about supplier bed nights and currency transactions, or agency relationships and commissioning structures. We’ll provide you with a wealth of data, giving you a clear view of your financial dealings and performance metrics.
With enhanced transparency you’ll have better negotiation capabilities. And that enables you to establish more favourable contracts with suppliers, and foster stronger partnerships.
Forecast Travel Trends and Predict Market Shifts
You already know that data analytics is essential for predicting your customers’ behaviours. Sugati’s Travel CRM enables you to analyse patterns in your clients’ appetites for specific experiences, or certain destinations; even the seasons they like to travel. Armed with this information you can not only predict demand; you can design exclusive packages which appeal directly to your target audience. We’ll give you the tools to anticipate shifts in the market before they happen.
That helps you stay ahead of your competitors by designing offers which will appeal directly to your customers’ tastes, and delivering them at the right time.
In the luxury travel sector, data is essential for targeted contracting, marketing, and sales. At Sugati, we want to help you deliver those personalised experiences which set you apart, by giving you data on a plate.
Find out how you can start running insightful reports on Sugati platform today.
How Our Data-Driven Travel CRM Helps You Provide A Truly Bespoke Service
At Sugati we know that in a competitive luxury travel market, your success depends on offering your clients a truly personalised service.
Our Data-Driven Travel CRM software enables you to transform data into meaningful insights, so that you can provide unique, tailored experiences that your discerning clients expect and deserve.
Here’s how it works:
See Your Travellers’ Preferences at a glance
Firstly, our Travel CRM provides you with deep insights into your clients’ preferences: from their favourite destinations and the kinds of accommodation they prefer, to where they like to eat, and the kinds of trips and activities they’re interested in. Then, our unique software effortlessly crunches the data for you, in charts and graphs which clearly show your clients’ preferences in ways that are simple to understand and use. With these insights, you can create bespoke experiences that perfectly align with your travellers’ specific tastes, whether they’re individual holiday makers or travel agents.
Create Perfectly Customised Itineraries
With all this information at your fingertips, our intuitive CRM system enables you to create truly personalised itineraries. Harnessing all this information on your clients – from traveller demographics to types of holiday, and even their previous booking behaviour – you can now design itineraries which are perfectly suited to their desires and tastes…Giving your customers bespoke, meticulously designed experiences.
Boost Your Conversion Rate
The remarkable benefit of Sugati’s Travel CRM software is that you gain a comprehensive 360-degree view of both your customers and suppliers. This enables you to understand your clients in new ways: see which customers take more time to reach a decision, discover which are the best times to contact potential clients, and find out which of your agents are driving the most business. These data-driven insights not only optimise your operational efficiency but significantly boost conversion rates.
Find out how you can start running insightful reports on Sugati platform today.
You may already know that Sugati’s Travel CRM for tour operators is the best travel management software around. Our tools give you a fully integrated experience, allowing you to seamlessly run your entire travel business on one easy-to-use system.
Now we’re excited to introduce our new interactive itineraries.
We understand how important it is to give your potential clients a beautifully designed proposal for their trip. Now you can simply create immersive HTML proposals which are detailed and immersive. They’re totally bespoke, fully illustrated with high quality photography, and simple to create. Our clients tell us they’re already boosting engagement, converting more enquiries to sales.
Here is how they work:
Your clients’ entire trip is clearly laid out for them, in a neat grid of images, maps and itineraries – you can even add evocative video clips – which vividly bring their holiday to life.
All the information is interactive, and clearly presented under simple headings, like Locations, Flights, Accommodation and Trips.
Click on Trips, say, and up comes a detailed itinerary for each day, with images from every destination, helpful route maps, and pricing.
Click on Accommodation, and see all the selected hotels, with description and photos.
Your guests enjoy exploring a compelling experience of their journey even before they travel.
The whole itinerary can simply be branded with the end business’s identity.
And best of all: creating our itineraries is almost effortless.
Start making your clients fully tailored proposals in our HTML itineraries, and convert more of your enquiries to bookings.
Find out how you can elevate your travel business and create beautiful proposals today.
