The Sugati Mobile App is now on the app stores: itineraries, live flight updates, documents, payments and chat in your travellers’ pocket. Watch the film.
The Sugati Mobile App is now on the app stores: itineraries, live flight updates, documents, payments and chat in your travellers’ pocket. Watch the film.
Stand S16-428 · ExCeL London · 3–5 November 2026 Forty-six thousand people. One hundred and eighty countries. Three days in London, and one question on everyone’s lips: what can AI really do for a travel business? Come to Stand S16-428 and see it working for yourself. Every November, the travel world comes to London. For […]
Artificial intelligence can now draft an itinerary in seconds. It can answer an enquiry at 3am, compare a hundred hotels and summarise a supplier contract before the kettle has boiled. So what, exactly, is a luxury traveller paying for? The one thing AI can’t replicate: a person who knows them. An advisor who remembers that […]
Why stronger sales no longer guarantee stronger travel businesses. For many years, growth was seen as the clearest sign of success in travel. More bookings.More enquiries.More expansion. But recent years have exposed something many businesses are now quietly recognising. Growth alone does not always create stability. In some cases, it can actually hide operational weakness […]
Confidence. Community. The Future of Luxury Travel. Luxury travel isn’t simply about where people go. It’s about how they feel every step of the journey. Clients expect experiences that feel effortless. Advisors promise journeys that are personal, seamless and unforgettable. Behind every extraordinary holiday sits an intricate network of people, suppliers and technology working together […]
The role of a Travel CRM is changing. Visibility, operational connection and financial clarity are becoming just as important as customer management. For years, CRM platforms in travel were largely viewed as sales systems. Places to manage enquiries. Track opportunities. Store customer information. That is no longer enough. Today, travel businesses operate in conditions where […]
Forward Contracts in travel are helping modern travel businesses create greater predictability around supplier payments, currency exposure and projected margins. Foreign exchange volatility has quietly become one of the most difficult operational pressures facing travel businesses today. A booking may appear commercially strong at the point of confirmation. Yet by the time suppliers are paid, […]
Why hidden FX exposure and fragmented operations are creating pressure underneath modern multi-currency travel businesses. Most travel businesses do not suddenly lose profitability overnight. More often, margin disappears gradually. Quietly. A supplier invoice settled at the wrong time. A currency movement absorbed too late. A booking that looked commercially healthy becoming less profitable by departure. […]
Wars, political instability and currency volatility are reshaping travel margins. Here is how stronger operational visibility helps travel businesses regain control. Wars across Europe and the Middle East continue to affect fuel prices, airline routing and consumer confidence. Political instability in the UK has added further pressure to an already fragile economy. Inflation continues to […]
Bringing Destination Happy to London At Sugati, we’re driven by the belief that technology should empower people, not replace them. As we prepare for Travel Tech Show London, we invite you to join us in exploring how our solution can bring the “romance” back into your travel business by making the complex feel simple. We look […]
What the CMA Headline Pricing Guidance Means for Tour Operators The UK travel industry has reached an important moment. The CMA Headline Pricing Guidance is changing how holidays must be priced and presented to travellers in the UK. Issued by the Competition and Markets Authority, the guidance aims to eliminate “drip pricing” and ensure travellers […]
The Sugati–Wetu integration for image-rich itineraries without leaving your operational core In luxury travel, confidence comes from knowing everything sits exactly where it should. The Sugati Wetu integration supports that confidence by bringing operational control and visual content into one connected workspace. Your pricing stays accurate. Your suppliers remain aligned. As a result, client expectations […]