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10 Reasons Why You Should Switch to Sugati


Top 10 reasons to switch to Sugati

Sugati is so much more than customer relationship management software. It’s a new way of running your travel business. Here are 10 reasons why you should switch:

  1. Run your entire travel business on Sugati
    Ours is an end-to-end solution, filled with brilliant features, enabling you to know where your potential customers are coming from, gain in-depth knowledge of your existing clients and trips, and have a great relationship with your suppliers.
  2. Sugati is run on Salesforce
    Salesforce is the world’s number one Customer Relationship Management platform.
  3. No software
    With just a browser and an internet connection, you’re good to go. Your team can sell holidays and plan trips from anywhere in the world.
  4. Sugati is secure
    You have full control over who sees what.
  5. No double entry
    Enter information only once. Improve your efficiency overnight.
  6. Generate smart, consistent quotations and itineraries
    Start selling your high-touch travel – seamlessly – from week one.
  7. Onboard the way you want to
    Sugati is intuitive and simple to learn. After your training, you’l have over 200 articles and 100 how-to videos available to support you.
  8. Extend Sugati with ease
    Connect with your website. Link to your mobile app. Give your clients a connected experience throughout their holiday.
  9. Premium support if you need it
    Friendly, expert advice during the onboarding process, ongoing virtual support, and a weekly call with our onboarding team.
  10. Trusted worldwide
    When you start using Sugati you’ll be joining a global client family.

So do get in touch with us. Find out more about how we can onboard you in less than six weeks.

Travel Technology Europe 2024

Please join us!

On 19-20 June, Sugati is returning to the TravelTech Show (formerly known as Travel Technology Europe) for the 8th time.

Please come and say hello at Stand M41. We’ll show you how Sugati can help your travel company integrate all your management needs into one, beautifully simple system.

Sugati empowers travel agents and tour operators deliver impeccable high-touch travel experiences.



Travel Technology Europe 2024

Travel Technology Europe 2024

LISTEX Luxury 2024 Event

Come and meet Sugati at LISTEX Luxury 2024.

Sugati at LISTEX Luxury Ski Event

Unlock Success in Travel with Sugati: Our Travel Tech Solution!




Unlock Success in Travel with Sugati: Our Travel Tech Solution!

Sugati, based in London, is an end-to-end travel technology platform that helps Tour Operators and Travel Agents and DCM alike sell high touch Bespoke holidays and Group holidays effortlessly.


Empower Efficiency: Sugati streamlines automations and workflows, eliminating double entry hassles. Save time, reduce errors, and focus on strategic tasks for enhanced operational effectiveness.

Branded Quotations and Itineraries: Sugati effortlessly generates stunning quotations and itineraries. Streamline document creation to showcase your luxury offerings consistently, saving time and enhancing professionalism.


Travel Insights Dashboard: Gain a competitive edge with real-time insights through Sugati’s dashboard. Make informed decisions, identify trends, and optimise strategies for superior performance in the dynamic travel industry.

Salesforce Harmony: Seamlessly integrate Sugati with Salesforce for a unified user experience. Data flows seamlessly, enhancing collaboration and efficiency.


Robust Security: Prioritise security with Sugati’s granular access control and two-factor authentication. Safeguard sensitive data for peace of mind whilst you can run your entire business in the cloud.

Seamless Integration: Elevate the client experience by integrating Sugati with your website, present the data on travel mobile apps, make payments online using our payment gateway providers and reconcile the finances in the accounting system.

Global Trust: Join a global client family by choosing Sugati. Align your business with a platform trusted by clients worldwide.


Integrations & Partnerships


We exist because planning an impeccable travel experience is time consuming, challenging and even, stressful. So many details, so many unknowns.


Sugati uses advanced technology, data and market insight to give the travel industry a complete travel management solution for FIT and Group trips.

Contact Us Now



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Sugati joins the Association of British Travel Agents (ABTA)

Sugati is pleased to announce our recent partnership with the UK’s Association of British Travel Agents (ABTA), an organisation representing the UK’s leading travel businesses. This is an important milestone for Sugati in reaffirming our position as one of the Travel Technology leaders in the travel sector.

About ABTA

We’ve been a trusted travel brand for 70 years, offering advice and guidance to you, the traveling public, as well as leading the travel industry in supporting high service standards, working with our Members on health and safety, and promoting responsible tourism at home and abroad. ABTA has around 4,000 travel brands in Membership, providing a wide range of leisure and business travel services, with a combined annual UK turnover of £39 billion. Learn more about ABTA here.

Sugati Travel Customer Event

Last week saw our much-awaited Sugati Travel Technology Customer Event hosted at The Petersham, Richmond. We were delighted to see some of our existing and potential customers along with partners from the travel industry and potential investors come together to meet, learn, network and celebrate with Sugati.

Attendees not only witnessed Sugati’s major updates built on top of the Salesforce platform but also they are excited and equally assured by our ambition and constant investment in travel technology innovation.

7 ways to increase productivity with Sugati


Here are seven ways to prepare with Sugati to get ready for the post-COVID era:

  1. Task management. Assign follow-up tasks to relevant consultants. Easily monitor your team’s workload and productivity.
  2. Cancellation and changing dates made easy. With two to three clicks, work out the cancellation charges and deal with the cancellation process efficiently. Better yet, don’t cancel, change the travel dates with a click of a button.
  3. Sugati Travel Insights Dashboard. Know what’s working and what isn’t. All the way from Marketing and Sales to Finance. Use Sugati’s built-in reporting suite to understand more about your business.
  4. Know your customers and send those quotes out. Holiday enquiries are rare these days. Treat the ones that come in like gold dust. Showcase your product knowledge, inspire them with dream holidays and send out branded and beautiful quotes with a view to converting.
  5. Build stronger loyalties with your suppliers. We are all in this together. Suppliers ensure your clients have an amazing experience during their holiday. Know who to talk to at the right time. Provide necessary feedback to them. Arrange those FAM trips. Load the most recent rates and content into the system.
  6. Set up workflow rules to engage internally and externally. Thank you an email, balance notification email, upcoming trip email, welcome back email. Set rules up to engage internally and externally.
  7. Create reports and dashboards. If the Sugati Travel Insights Dashboards don’t satisfy your needs in measuring your business’s KPIs, build your own reports. We provide how-to guides so you can be self-sufficient. Gone are the days where you need to rely on IT experts to build up reports for you.

Get in touch with us to find out more about how we can onboard you in less than six weeks.

Sugati’s Pandemic Support for the Travel Sector

2020 was the year that ripped the travel industry apart.

Let 2021 be the year that brings your business, your customers and your suppliers together! With a strong technology platform in Sugati, you will be well equipped to bounce back and blaze through the pent up demands for travel.

If you are a cost-conscious, small- and medium-sized business, you can now use Sugati on Salesforce Professional Edition which means a saving of 50% on Salesforce license fee plus an additional 20% discount on Sugati license fee.

Built on Salesforce CRM, Sugati is the ultimate end-to-end travel management solution. With Sugati on Salesforce Professional Edition, your team can deal with client enquiries, produce quotes and beautiful itineraries for FIT bookings, manage your group tours, go through the booking process, and provide a connected customer experience throughout the pre and post-holiday journeys.

Schedule a demo to discover how you can get a strong foundation for an even stronger year with Sugati.

Top 13 reasons why you should be switching over to Sugati

Top 13 reasons why you should be switching over to Sugati

Are you taking steps to prepare and adapt for the post-COVID era? Are you looking for smarter ways to run your travel business? Here are 13 reasons to switch to Sugati – the ultimate end-to-end travel management solution, built on Salesforce.

  1. We have all the relevant luxury FIT and Tour features for you to start running your travel business after COVID. Sell those dream holidays to your well-deserved clients.
  2. No double entry. Nowhere in the system do you need to enter the same information twice. Gain that efficiency you have been wanting.
  3. Travel Insights Dashboard. Sugati dynamically captures over 500 data points, giving you timely and relevant KPIs for your business in real-time.
  4. Runs on Salesforce, the World’s No 1 Customer Relationship Management (CRM) platform.
  5. Secure. You have full control over who sees what for each individual user or a group of users. You can also restrict the login for certain IP addresses. Set two-factor authentication so even if someone knows your password, they still need a security code from you.
  6. No software. No software. All that is needed is a browser and an internet connection and you are good to go. This means if you want your team to be selling holidays and planning trips from home or anywhere in the world, they can do that on Sugati.
  7. Not just a CRM. It is an end-to-end solution with rich functionalities. This means you can run your entire travel business on Sugati. Know where your potential customers are coming from, gain in-depth knowledge of your existing clients, your trips and have a great relationship with your suppliers.
  8. Extend Sugati. Connect with your website. Link to your mobile app. Give your clients connected experience throughout their holiday journey.
  9. Onboard the way you want to. We have over 200 articles and over 100 how-to videos available for you to quickly master Sugati.
  10. Don’t play catch up. Sugati gives you integrated, innovative and effective AI technology so that you can concentrate on growing your business and looking after your clients.
  11. Premium support. Whether you require friendly expert advice for the onboarding process for the first few months or ongoing additional virtual support use our optional premium support option. Premium support comes with better SLAs and allows you to have a weekly call with our onboarding team.
  12. Generate stunning and consistent looking quotations and itineraries from week one to sell those luxury holidays!
  13. Trusted worldwide. Join a global client family using Sugati. What are you waiting for?

Get in touch with us to find out more about how we can onboard you in less than six weeks.

Sugati reaches new heights of innovation and customer service

Salesforce regularly reviews its partners’ products on AppExchange to reward hard work and excellence. 

We’re delighted to announce that Sugati’s innovation and customer service have earned us ‘crest’ (gold) partnership status with Salesforce.

Salesforce places its partners on tiers, starting at ‘base’, then ‘ridge’ (silver), ‘crest’ (gold) and, finally, ‘summit’ (platinum).

Less than 10% of Salesforce partners get this far up the mountain! Being at the crest tier of partnership means recognition of our creativity and commitment to helping our clients, and gives us the opportunity to develop Sugati into an even more integrated solution on the Salesforce platform.

Check out what the team has produced in the past few months: more than 200 how-to articles and over 100 short instructional videos. You’ll find them on our support portal.

Latin Routes has signed up with Sugati Travel CRM

Latin Routes has signed up with Sugati Travel CRM

Built on the Salesforce platform, Sugati is the ultimate end-to-end travel management solution. From the back office to the front desk, every process happens in one app, instead of across multiple touch-points. Tour operators like Latin Routes are working with Sugati to get ready to thrive once more.

“Back in March 2020, we were just about to sign on the dotted line with Sugati, and then the coronavirus pandemic changed everything,” says Martin Johnson, CEO of Latin Routes.

We had to reassess our business on the spot and the Sugati team has been stellar in understanding our situation.

Latin Routes made the decision that if we needed Sugati prior to the COVID-19 outbreak then we’ll still need it to prepare for the end of the lockdown.

The Sugati team have been super-accommodating in the onboarding process and we’re now using the downtime to master the software and stay ahead of the competition.

Let us help you prepare for the end of the lockdown. Our team is ready to get you onboard with Sugati today.