Happy New Year! New Horizons. Better Integration.

Three ways Sugati has helped our clients over this last year.

Here at Sugati, we’ve had a remarkable year. It’s been a privilege to welcome a diverse range of new clients, and exciting to collaborate with other innovative partners to further enhance our seamless end-to-end solution.

At Sugati, we love helping travel companies overcome the challenges they face.

Here are our top three from 2024:

Fragmented Technology Ecosystems
Creating spectacular travel experiences for your guests often means grappling with several different operations in a single journey. But relying on disconnected systems inevitably creates complications, with scope for inefficiencies and mistakes. We’re finding that increasingly travel businesses are keen to streamline the process by using our fully integrated travel solution for their entire operation as they gear up for a more productive 2025.

Enhancing Client Experience
Maintaining your reputation as a high-end brand depends on consistently offering a seamless journey for your clients, delivering them the right information at the right time. For this, efficient processes and robust technology are essential, and here Sugati’s tailored automation is key. With our beautifully branded client forms, our elegant itineraries (HTML or PDF) and other holiday documents, Sugati helps you deliver every touchpoint with professionalism and precision.

Data Integrity and Security
Protecting sensitive client information is, naturally, a top priority. But many travel tools can’t reliably safeguard your customers’ data, and non-integrated systems often scatter data across several platforms, leading to inevitable inaccuracies, and making it hard to have a clear overview of business operations. But Sugati centralises your guests’ data in a single, secure ecosystem. This means it’s totally safe, with the added benefit that you can effortlessly generate accurate reports and dashboards to track key performance indicators, all tailored to your company’s specific needs.

So while we at Sugati tackle these challenges for you, you’re empowered to operate more efficiently, giving your guests an even better, more streamlined experience, confident in the knowledge that all their data is securely locked in a single, unified environment.

Find out how you can start running insightful reports on Sugati platform today.

Improve your efficiency and deliver outstanding service with our CRM for the luxury travel market

Stay Ahead with Impactful Marketing

At Sugati we know you’re passionate about giving outstanding service to your clients. But you might not be running your own ship as smoothly as you’d like.

Our data-driven Travel CRM will help you optimise your resources, coordinate your suppliers and enhance the quality of your operation… effortlessly elevating your customers’ experience.

Here are our top three tips:

1. Manage your resourcesOptimising the way you allocate resources is key to your efficiency. You want to give your guests top-notch experiences but you don’t want to overextend yourself. So how do you do it?Sugati’s CRM analyses all the data you have on your clients’ preferences, on their booking patterns and on seasonal demand, and delivers the insights you need in clear and manageable reports. This allows you to accurately allocate your staff and amenities in such a way that you meet your clients’ high expectations without waste or inefficiency.Our CRM for Tour Operators helps you balance your operational needs in order to deliver an elevated customer experience.
2. Optimise your Supply ChainCreating extraordinary experiences for your guests means ensuring the availability of bespoke services and high-end amenities, precisely when you need them. Whether you’re lining up rare wines or arranging exclusive excursions, our Travel CRM gives you those critical insights which enable you to have better coordination with your suppliers, DMCs and guides.Streamlined communication helps avoid delays and improve the consistency of your service.
3. Manage your relationshipsIn the luxury travel market, we know that maintaining excellent communication with your suppliers is vital. Now you can maintain a seamless service by using the Supplier Booking Management page with your DMCs: Notify your suppliers of your needs, confirm their availability and prevent unexpected issues. It’s all part of Sugati’s Travel CRM software, which allows real-time updates, so that you can rest assured that every detail is covered.What’s more, our system encourages guides and drivers to give feedback on your clients’ experiences, so that you can be sure every single interaction meets your high standards and your customers’ expectations.Managing these relationships proactively helps you build stronger long-term relationships with your suppliers and gain your customers’ loyalty.

   Sugati’s Travel CRM will give you the data-driven tools to help enhance efficiency and reduce costs, helping you deliver those exceptional experiences which reinforce your brand’s reputation for excellence.

Find out how you can start running insightful reports on Sugati platform today.

Targeted Marketing, Sales and Concierge Services made simple with Sugati’s Travel CRM

Stay Ahead with Impactful Marketing

At Sugati we know that marketing luxury travel means reaching the right people at the right time. You like to have personalised conversations with your customers. You know that the right approach made through targeted marketing makes travellers feel that you understand their needs and you’re speaking directly to them. You need to tailor your messages so that they hit home.

Our CRM for Tour Operators allows you to create more effective marketing campaigns by using data-driven insights to segment your customer base into distinct groups. Focus on those with similar lifestyle preferences, perhaps, or similar patterns of travel frequency, or spending behaviour. Sugati’s Travel CRM helps you reach the right audience with bespoke messages that really resonate with them.

Your customers feel you’re really addressing them. And that means higher conversion rates for you.

Build Better, Stronger Relationships

You rely on your DMCs (Destination Management Companies) to deliver top notch experiences for your guests, so maintaining strong partnerships with them is vital. Sugati’s Travel CRM software enables you to generate critical reports at the touch of a button: find out more about supplier bed nights and currency transactions, or agency relationships and commissioning structures. We’ll provide you with a wealth of data, giving you a clear view of your financial dealings and performance metrics.

With enhanced transparency you’ll have better negotiation capabilities. And that enables you to establish more favourable contracts with suppliers, and foster stronger partnerships.

Forecast Travel Trends and Predict Market Shifts

You already know that data analytics is essential for predicting your customers’ behaviours. Sugati’s Travel CRM enables you to analyse patterns in your clients’ appetites for specific experiences, or certain destinations; even the seasons they like to travel. Armed with this information you can not only predict demand; you can design exclusive packages which appeal directly to your target audience. We’ll give you the tools to anticipate shifts in the market before they happen.

That helps you stay ahead of your competitors by designing offers which will appeal directly to your customers’ tastes, and delivering them at the right time.

In the luxury travel sector, data is essential for targeted contracting, marketing, and sales. At Sugati, we want to help you deliver those personalised experiences which set you apart, by giving you data on a plate.

Find out how you can start running insightful reports on Sugati platform today.

How Our Data-Driven Travel CRM Helps You Provide A Truly Bespoke Service

At Sugati we know that in a competitive luxury travel market, your success depends on offering your clients a truly personalised service.

Our Data-Driven Travel CRM software enables you to transform data into meaningful insights, so that you can provide unique, tailored experiences that your discerning clients expect and deserve.

Here’s how it works:

1. See Your Travellers’ Preferences at a glance
   

   Firstly, our Travel CRM provides you with deep insights into your clients’ preferences: from their favourite destinations and the kinds of accommodation they prefer, to where they like to eat, and the kinds of trips and activities they’re interested in. Then, our unique software effortlessly crunches the data for you, in charts and graphs which clearly show your clients’ preferences in ways that are simple to understand and use. With these insights, you can create bespoke experiences that perfectly align with your travellers’ specific tastes, whether they’re individual holiday makers or travel agents.

2. Create Perfectly Customised Itineraries
   

   With all this information at your fingertips, our intuitive CRM system enables you to create truly personalised itineraries. Harnessing all this information on your clients – from traveller demographics to types of holiday, and even their previous booking behaviour – you can now design itineraries which are perfectly suited to their desires and tastes…Giving your customers bespoke, meticulously designed experiences.

3. Boost Your Conversion Rate
   

   The remarkable benefit of Sugati’s Travel CRM software is that you gain a comprehensive 360-degree view of both your customers and suppliers. This enables you to understand your clients in new ways: see which customers take more time to reach a decision, discover which are the best times to contact potential clients, and find out which of your agents are driving the most business. These data-driven insights not only optimise your operational efficiency but significantly boost conversion rates.

Find out how you can start running insightful reports on Sugati platform today.

You may already know that Sugati’s Travel CRM for tour operators is the best travel management software around. Our tools give you a fully integrated experience, allowing you to seamlessly run your entire travel business on one easy-to-use system.

Now we’re excited to introduce our new interactive itineraries.

We understand how important it is to give your potential clients a beautifully designed proposal for their trip. Now you can simply create immersive HTML proposals which are detailed and immersive. They’re totally bespoke, fully illustrated with high quality photography, and simple to create. Our clients tell us they’re already boosting engagement, converting more enquiries to sales.

Here is how they work:

1. Your clients’ entire trip is clearly laid out for them, in a neat grid of images, maps and itineraries – you can even add evocative video clips – which vividly bring their holiday to life.
2. All the information is interactive, and clearly presented under simple headings, like Locations, Flights, Accommodation and Trips.
3. Click on Trips, say, and up comes a detailed itinerary for each day, with images from every destination, helpful route maps, and pricing.
4. Click on Accommodation, and see all the selected hotels, with description and photos.
5. Your guests enjoy exploring a compelling experience of their journey even before they travel.
6. The whole itinerary can simply be branded with the end business’s identity.
7. And best of all: creating our itineraries is almost effortless.

Start making your clients fully tailored proposals in our HTML itineraries, and convert more of your enquiries to bookings.

Find out how you can elevate your travel business and create beautiful proposals today.

At Sugati, we understand that beautiful photography plays a starring role in selling high-touch travel.

A stunning image can succinctly distil the qualities of an extraordinary location far more effectively than hundreds of words of flowery prose. And, often, it’s on the basis of a compelling photograph that your customers feel drawn to travel to a particular place, or venture to try a novel experience. Fabulous photography is simply essential: for marketing, for illustrating itineraries and for creating the right look and feel for your brand. High quality images effortlessly convey a sense of your high-quality service.

But finding the perfect image can be tricky and time-consuming…

A Picture Paints A Thousand Words

So we’ve come up with a seamless solution. We’ve integrated the picture libraries of not one, but two, royalty-free stock media websites into Sugati’s CRM. Through our partnerships with Pixabay and Pexels, you’ll now have direct access to a whole world of photographs, covering every imaginable activity from safari to surfing, and places all over the planet from Titicaca to Tierra del Fuego. With the licencing covered, you can focus on creating inspiring itineraries for your clients.

All it will take is a few clicks.

One Image Can Launch a Thousand Trips

The genius idea behind this new feature is that you can search for the pictures you need in Pixabay or Pexels without leaving the Sugati system. So now it’s easy to compose beautiful itineraries in our Trip Planner by simply sliding in stock images wherever you need them. Catalogue photos with ease: under types of room, say, or by countries you visit. If you already have a bank of photographs to draw on, that’s easy too: store these under your Internal Images tab. And where you need to supplement your stock by adding photos from Pexels or Pixabay, select External Images.

And the best thing? Your images are effortlessly saved for you to use again next time.

Sugati: meet Pixabay and Pexels. It’s a walk in the park.

So do get in touch with us. Find out more about how we can onboard you on Sugati!

Sugati is so much more than customer relationship management software. It’s a new way of running your travel business. Here are 10 reasons why you should switch:

1. Run your entire travel business on Sugati
   Ours is an end-to-end solution, filled with brilliant features, enabling you to know where your potential customers are coming from, gain in-depth knowledge of your existing clients and trips, and have a great relationship with your suppliers.
2. Sugati is run on Salesforce
   Salesforce is the world’s number one Customer Relationship Management platform.
3. No software
   With just a browser and an internet connection, you’re good to go. Your team can sell holidays and plan trips from anywhere in the world.
4. Sugati is secure
   You have full control over who sees what.
5. No double entry
   Enter information only once. Improve your efficiency overnight.
6. Generate smart, consistent quotations and itineraries
   Start selling your high-touch travel – seamlessly – from week one.
7. Onboard the way you want to
   Sugati is intuitive and simple to learn. After your training, you’l have over 200 articles and 100 how-to videos available to support you.
8. Extend Sugati with ease
   Connect with your website. Link to your mobile app. Give your clients a connected experience throughout their holiday.
9. Premium support if you need it
   Friendly, expert advice during the onboarding process, ongoing virtual support, and a weekly call with our onboarding team.
10. Trusted worldwide
    When you start using Sugati you’ll be joining a global client family.

So do get in touch with us. Find out more about how we can onboard you in less than six weeks.

Please join us!

On 19-20 June, Sugati is returning to the TravelTech Show (formerly known as Travel Technology Europe) for the 8th time.

Please come and say hello at Stand M41. We’ll show you how Sugati can help your travel company integrate all your management needs into one, beautifully simple system.

Sugati empowers travel agents and tour operators deliver impeccable high-touch travel experiences.

Effortlessly.

Travel Technology Europe 2024

Come and meet Sugati at LISTEX Luxury 2024.