Why are regular travel CRM releases essential to your travel CRM software? 

There is always a debate over whether it is better to invest in an ‘off the shelf’ solution or have a bespoke system built for your business. There is no right or wrong answer to this dilemma. We would recommend that whichever option you choose, that you make sure the travel software (bespoke or off the shelf) is regularly updated without any additional cost.

It doesn’t make any sense to opt for a travel technology solution that does not allow you to use a certain section of the system without additional charges. In the process of finding the best travel CRM, make sure you will always benefit from a fully updated travel solution. Whether you want to invest more or not. Whether you have paid a setup fee or you are on a subscription, that element is really important to consider.

Ideally, the travel CRM should be built on top of a technology platform rather than at the back of your website (for example, WordPress). Otherwise, you are missing out on a whole bunch of technology innovation that technology disruptors and your immediate competitors are going to adapt quicker than you think.

Say no to old school system

It’s about time you stop wasting money!

A system that’s not updated regularly is a travel CRM solution that is losing efficiency and value. This means that, slowly, you will use only a small part of your travel CRM software. Therefore you’ll lose the advantage to your nearest competitors. Using only certain components of your travel technology is like using an old-school travel system. If you opt for a ‘true travel CRM‘, in other words – a powerful technology, what is the point of only using part of it? 

On the flip side, if you are on a system that gets updated regularly, you don’t need to worry about changes. Your ATOL certificate, GDPR preparation, and changes in security certificate updates will be updated automatically. The vendor will ideally take care of everything for you, and come up with efficiency gain features on a continuous basis.