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Sugati is going to be at Travel Technology Europe (TTE) 2020.

In 2020, Sugati returns to the Travel Technology Europe (TTE). Sugati has experienced an amazing growth exposure in 2019. We are going to maintain that momentum and accelerate our growth into 2020 and beyond. We are raring to showcase much improved Sugati to the potential clients, partners and suppliers at TTE 2020, happening on the 26th and 27th of February at the Olympia London.

Sugati Travel CRM is a really powerful travel agent software solution built on top of Salesforce CRM, a platform that we love, to provide key travel-centric features.

Our CEO, Tin Aung, our Head of Project Deliveries, Ian Fairhurst and our Business Development Manager, Amir Emami-Zadeh are going to be at our stand, T82. Come and talk to us to learn more about what Sugati has to offer.

Sugati at Travel Technology Europe

We are celebrating our 5th year at Travel Technology Europe (TTE)!

Sugati is a native Salesforce Travel CRM designed for Tour Operators and Travel Agents. Our clients sell either bespoke holiday or group holidays. Once again, really proud to exhibit at TTE 2019 happening on the 20th and 21st of February at the Olympia London we are excited to see familiar faces and meet up with new ones to demonstrate our fantastic travel CRM solution!

At Sugati, we always innovate ways to solve challenges that tour operators and travel agents are facing on a daily basis. Last year we have released over 50 new features, and our engineers worked really hard to answer many of the practical challenges with technology!

TTE is always a great opportunity for us to showcase the latest version of our Travel CRM. This year is even more exciting because that will be the first year where Sugati will make a free trial available.

Sugati Travel CRM is a really powerful travel agent software solution built on top of Salesforce CRM to provide key travel-centric features. Our stand number is T09 and come by to witness the probably one of the best Travel CRM solutions in the world for travel agents.

What you will love in Sugati Travel CRM…

Knowing for a fact that the number of travel technology solution providers is growing a lot, we need, as a travel CRM platform, to be different and unique. Being unique and saying to be unique it’s such a different thing, don’t you think? What we would like to say, isn’t how better we are from our competitors, but why we make such a difference. We would like to talk to you about how our clients have been seduced by Sugati, what they do actually like in us. By way of re-introduction, Sugati is a bespoke travel CRM designed mainly for Tour operator and Travel agents. Our clients are all different but very similar in a way. Let me explain why just now. Of course, they are different because they are operating in different countries, sending their clients to different types of destinations, selling different types of holidays but they all have something in common;  they found the right CRM technology for their travel business. But the real question is : Why you would love Sugati more than another CRM solution?

1. Our CRM solution is designed mainly for the travel trade

Being able to meet with travel expectations when features are generally applicable for all businesses seems to me to be difficult. We have designed a travel CRM solution to respond to your business needs. Sugati is born from Tin,  passionate in travel and technology. It was evident for him to create a travel CRM solution to respond to years of questions. You are probably questioning yourself about what are the typical travel features that a travel business needs? For your purpose, we have listed down some of the key features you will find in Sugati just right here.

2. Based on top the number one CRM

We are based on Salesforce, the number one CRM in the world. That means that Sugati is a native Salesforce platform travel solution. We are ISV partners, so we benefit from a cloud-based and trusted CRM solution. We are proud to say that Salesforce is powerful and beneficial to you. In addition to Sugati travel CRM features, you will be able to use features form the best CRM in the world.

3. Our team is fun and professional

That is probably the only reason why you would like to join the Sugati ship! Just kidding… On a serious note, our team is passionate, committed and funny! Like you, we create long and trusted relationships with our clients.  Our teamwork makes your dreams work!

4. We are flexible and we look after you

Part of our values, we always try to find the right and best fit for you. We are understanding and are always listening to you. Sugati is a technology solution provider and is growing really fast. When you jump onto the Sugati ship we basically want you to grow with us. Even when we have implemented our travel CRM solution to your business, we always make sure that we support you and train you all along our relationship. Our customer success team, as well as our project managers, will always look after you.

5. You will enjoy a user-friendly interface

Sugati Travel CRM is designed for travel agents and tour operators mainly. We have designed Sugati in such a way that it will make your life easier. We are focusing on customer experience as much as you are and we know that technology is rapidly changing and our designers are constantly working on new ideas to make Sugati even better.

6. Inventive and Creative

Creativity, that is one of the words you should think about when you talk about us. We know that it’s important for you to see the evolution of your travel CRM solution. You obviously want to be able to find new features and functionalities all along your Sugati experience. In addition to our developers’ work, you as a user and partner will get the chance to talk about your own experience. So, why don’t you suggest new automation or features you would like to see in your dreamed travel CRM software?

As much as a travel agency and tour operators need travel technology CRM to gain efficiency, it’s often complicated to realise that. Think about when you create your different itineraries, you send your quotes, talk to different suppliers as well as deal with multiple currencies, that takes a lot of your energy. For us, it’s important that you feel special at Sugati, that you really enjoy the experience with us and furthermore you become really efficient.

We would love to meet up with you and demonstrate to you Sugati. Sugati means ‘Happy Destination’, we are sure we will find the best destination for your travel business.

Tour operator & Travel Agent challenges…

Tour operators and travel agents face challenges on a daily basis. Our mission at Sugati travel CRM is to understand these challenges and different environment changes to provide the best CRM solution for the travel trade.

The luxury tourism sector, bespoke holidays and amazing experienced sellers are facing a high demand from the travellers. According to the ITB World Travel Trends Report 2017/2018, declared that the luxury segment represents 70% of the gross travel market. This hefty percentage makes all the bespoke and luxury holidays’ seller confident for the following year.

However, while the market is promising, the customers are furthermore picky and looking for unique experiences.

To be a travel luxury ambassador or holiday seller is not an easy job, but what are the real difficulties?

Travel agent challenges explained by Sugati

1. Duplicate data entries

We consider a travel business as a data collector. You, as a travel business, receive a lot of data from different platforms (website, social media, call centre, resellers, etc). The difficulty here is to avoid creating double entries, meaning to create twice the same buyer persona! You can definitely deal with different lead sources without having any duplicated data, however, you will need a lot of time as well as an excellent communication within your team and even between multiple agencies, if it is the case. Nothing is more annoying than to push an advertisement two times to the same prospect! Isn’t it?

2. Dealing with many enquiries

Because the demand is increasing in the travel industry, travel agencies and tour operators have a lot of enquiries to deal with. Coming from different places and at the same time, it’s quite difficult to organise your workflow without missing anything. Personal information, type of room required and even the payment method needed… In addition, travel businesses have generally so many suppliers involved in the travel itinerary that it can become a nightmare for them to deal with.

3. Costly mistake

We know that from a travel agent point of view it’s complicated to deal with many suppliers, different currencies, client and supplier payments, due dates and so on. Isn’t it important from a business perspective to have good relationships with suppliers? Do you think that paying them with many delays or the wrong amount will help you create a good one? Definitely not!

4. Wasted time

Travel agents lose a precious time (in most cases) trying to find information from the itinerary builder, supplier payment dates to the client’ preferences. Creating an itinerary involves finding the right suppliers (matching the client’ requirements), searching for the right prices as well as defining the margins accordingly. This is a waste of time, you would rather spend this time with another prospect!

5. Liability of not knowing your client requirements

What is also frustrating for a travel agent? What is their big weaknesses in terms of customer service? The knowledge of their customers! You as an individual, a buyer, you want your provider/travel agent to be able to know who you are, what you want and what you might be interested in. Isn’t it such a frustration when you call your travel agent to book a fantastic holiday trip and he/she starts asking you the questions you have already answered a thousand times when you booked your last trips? What a travel agent needs is automation, all clients requirements, budgets, interests and marketing campaign preferences in one place, otherwise we will come back to the previous point… waste of time!

6. Streamlining the processes from Marketing to Post Sales

What is more important than your Sales & Marketing department? All businesses want to know where the money goes, how and where they make a profit. Once again it’s not easy to deal with all of it, to gather all the information in the same place to compare your different spends and losses. The ideal would be to have all information in one place and measure your real performances.

Those challenges are definitely not the only ones for travel businesses, however, they are definitely painful for the agents and need to be fixed.

With Sugati, the best CRM solution for the travel sector, you will be able to visualise all your activity in one go! Sugati provides a fully integrated cloud-based CRM solution EXCLUSIVELY for the travel trade. Our Travel CRM system is responding directly to all your challenges and is including many features such as:

  • Generate reports in less than 2 minutes
  • Update the individual objectives instantly
  • Manage your marketing campaigns KPIs
  • Deal with supplier payments rules
  • Manage client preferences
  • Evaluate easily your keywords performances, and so on…

Sugati is more than a product, it’s a technology platform. We are by your side as a Partner. Our team understands your issues and questions and build the CRM software for you. From a travel and technology background, we have built Sugati on top of the powerful, to answer to your challenges. What a fantastic new technology solution for both Tour operators and Travel agents. Book a demo today and find the perfect CRM solution for your travel needs! 

Be the most dangerous competitor thanks to your fitted CRM software. Make the difference and move to the next step!

You found the right CRM solution for your Travel Business

We are happy to announce to you that we are flying out to Singapore!

Proud of our intuitive CRM system, we are excited to be part of the incredible ITB Asia 2018. Impatient to show to the world what Sugati has to offer to the Travel Trade, our fully integrated CRM for tour operators is ready to go!

With more than 900 exhibitors from over 110 countries, we are honoured to be present this year and meet up with travel companies.  ITB Asia is the travel show that you want to attend if you are a Travel Agent or a Tour Operator looking for the opportunity to grow!

This global travel & technology show is taking place the 17th, 18th and 19th of October 2018 at the Expo and Convention Centre, Marina Bay Sands. Technology and travel passionate, the Sugati team is getting ready to go! We will be more than happy to chat and learn from your travel business over these three days. 

Celebrating its eleventh year, ITB Asia is definitely the meeting place for the travel trade you want to attend. Whatever your first intention is, this will be the occasion to create new partnerships and new business opportunities. This show simply gathers with the most important players in the region.

ITB is taking place at one of the most beautiful places in Singapore. The event is well-known to be beneficial for travel agents willing to learn more about technology evolution and the latest travel industry trends. With its 200 speakers, you can attend up to 90 conferences. Many topics will be covered for your interest. However, travel and technology are the keywords you’ll hear during this show.

Meet up with travel and technology companies

If you are keen to…

  • Learn from travel sector including Hotels, Travels Agents, Cruise Lines and the Tourism industry
  • Attend an incredible show at one of the most prestigious places in Singapore
  • Be up to date on the latest trends and technology for the Travel Trade
  • Looking for a growth enabler for your travel business
  • Attend many different conferences of your interest
  • Meet in person our Sugati team in order to understand how the artificial intelligence can be beneficial to your business

You found the place to be!

Sugati is an incredibly easy CRM for travel agents, exclusively designed for the travel trade. Our mission is to help travel agents and tour operators understand how cloud-based CRM solution can help them to succeed. Our powerful native Salesforce and fully integrated CRM is the travel software you must consider to help you to grow. Registered to the stand B21, you will find Ian, Sugati Head of Project Delivery and Tin, CEO over three days. 

Come by and discover our travel agent software!


Find the right solution for your travel business isn’t easy!

There are many CRM solutions available for travel agents and tour operators, and it can be overwhelming deciding which is right for your travel business. From our conversations with clients and travel industry experts, we have come up with a list of the key features you should look for when selecting your CRM as a travel agent or tour operator:

  1. Use a cloud-based CRM software to avoid issues if there’s a disconnection.
  2. It matters to clients if their itinerary and other documents look good, so make sure you have the ability to create a beautiful itinerary and other documents that look great (like Sugati can!).
  3. Choose a CRM for travel agency or tour operator that can set up workflows and tasks to make your life easier!
  4. Find a multi-feature, easy to use reporting function to help you to understand your business well.
  5. Use a CRM solution which has pre-defined fields. This avoids confusion and issues if people put in different terms into free type fields, and it allows for easy reporting.
  6. Look for a CRM system which has the flexibility to change setups and formatting, for titles and names, for example. This is easy to do in Salesforce.
  7. Find a system which can take your data through Mailclean automatically, as you can with Sugati Travel CRM based on Salesforce.
  8. Choose a solution which provides instructions on how to handle an enquiry.
  9. Find a solution which has a clear, easy to use interface.
  10. Find a system which integrates with other solutions, such as MailChimp, Salesforce Pardot or PayPal, for example.
  11. Look for excellent customer service! Personalised, friendly and attentive customer service makes a huge difference.

If you’d like to find out more about Sugati or book a demo, please get in touch!

Find out what our clients say about us here!

Automate your business on Sugati Travel CRM

Sugati is proud to announce the new Tour Booking System Features…

Sugati Travel CRM has just launched some exciting new features to make tour booking even better! Every tour operator software is different, and we make sure Sugati is the best CRM for the travel industry, we upgrade our CRM solution for you, considering our clients needs as well as challenges faced by tour operators and travel agents. Here is below some of the features we have recently launched!

Make it easy with Sugati Travel CRM software

Some of the features include:

  • Fixed departure tours: An evolution from tailor-made tours. With this new tour feature, you can set up a tour template, and from this we can clone a specific departure date, to create multiple tours and save you time and effort
  • Tour search: You can search on our tour booking software for a specific tour or for a specific customer. We allow you to customise many aspects to suit your travel agency or tour operator needs – continent, budget, country, nights and more. You can change your customised settings without Sugati doing this for you, making the process quick and efficient as well as perfectly tailored to your requirements.
  • Discount codes: Create discount codes for a marketing campaign, with provisos such as an expiry date, validity for certain individuals only and named codes. You can also offer discount codes in the form of ‘early bird’ pricing, set either as a percentage or as a figure.
  • Manage your waiting list: Sugati, travel CRM, will automatically manage your tour waiting list according to the rules you set. Customers can sign up for a tour on the chance the tour operator will secure more spaces, and either pay a deposit or not according to what you wish to happen.
  • Tour manifest: This is all in one place with Sugati, and with the click of a button, you can send the manifest. With the press of a button, the manifest is generated as an attachment which you can send to suppliers. It’s that easy!

This feature update contains many other exciting new aspects. Get in touch or request a demo to find out more!

Is a cloud-based CRM system a good idea?

Why should you use a cloud-based CRM solution, and what should you look for when choosing a provider? If you are still using a CRM solution which requires you to download software to access customer or booking information, I recommend you seriously consider moving away from your system. Gone are the days where you need to download, say, Citrix, to access your server.

A major issue with using software which you need to download is that if your CRM system crashes, you can’t access your CRM tool. Some of our clients moved to Sugati CRM from our competitors for exactly this reason – It costs time, money and productivity every time your system crashes.

The technology market is increasingly moving away from downloadable software. Facebook, and Google, for example, don’t require users to download any software to engage with their solution.

cloud based solution, Travel CRM software

Our recommendations

So if you want a cloud-based CRM solution, I recommend you make sure you can access your:

  • Marketing data to enable marketing automation
  • Sale data to deal with enquiries, quotes, booking, inventory and supplier information
  • Service information to deal with client complaints and additional requests
  • Client and supplier communities (log in areas) allowing you to engage with your clients and suppliers. The idea is the client can amend their details, make changes to their bookings and view their travel documents. Suppliers can update their inventory, rate requests, monitor their payments and upload their invoices.

This will help you to achieve the best possible levels of success with your travel cloud-based CRM. Sugati is a mid-office CRM solution designed for both travel agents and tour operators. We help the travel trade understand why technology helps the travel sector. If you’d like to learn more about how Sugati can help your travel agency, please request a demo today.

Artificial Intelligence

Artificial Intelligence is a rapidly developing and fascinating area, however, how can it be applied to tour operator software, and is this the future for the industry? Wouldn’t it be amazing if you didn’t have to invest in AI and your system provider had a built-in AI solution in your travel technology CRM?

A system which has the ability to:

  • Identify as well as qualify leads
  • Work on proposals that can engage actively with potential clients using the language that clients use
  • Emotionally understand client complaints and get back to them to resolve potentially escalating problems

This is already being done by some market leaders. Airbnb used to allow homeowners to set the price of accommodation. They are now suggesting what the prices should be based on what sort of events are happening around where the owners are located. What potential clients are looking at and the rates other owners are setting. This is all done using a combination of AI and data mining.

Artificial Intelligence is the way to go for Travel businesses

The future

Beyond Verbal can detect the tone mode after listening to a conversation for about 10 seconds. This is a potential game-changer in terms of customers and maybe even for marketing too.

You as a travel technology buyer need to ensure that the travel CRM software you are going to invest in must have the capacity for Artificial Intelligence, as this is the future for travel technology solutions.

Get in touch to discuss how our fantastic Sugati CRM solution can help travel agents and tour operators.

It’s crucial you automate your travel CRM process if you want to secure repeat bookings and happy customers. Sugati CEO, Tin Aung, explains why. Your end clients are overloaded with information. The last thing they want is to be sent generic holiday offers rather than the type of holidays that interest them. You don’t want to be sending a honeymoon offer to a couple who have just returned from their honeymoon.

Of course, making sure you send the right information to the right people is partly to do with the travel CRM software and partly to do with the underlying data. The principle is to onboard a travel software which has the ability to display a complete journey view of your customer and has an engine to automate user engagement journeys.

Automate your business on Sugati Travel CRM

We recommend our clients, tour operators and travel agents consider:

  1. Enquiry journey – What type of holiday do you want to be sending to potential clients (leads) and retargeting them (with their permission)?
  2. Quoting journey – Once a quote has been sent to a potential customer, how do you track them, remarket to them to remind them of the holiday quote they are reviewing?
  3. Booking journey – This is where your clients are committing to you. How do you deliver that dream holiday, how do you seamlessly remind them of the balance due, how do you send invoice and ATOL certificate and how do you securely take payments?
  4. Pre-holiday space – With the automation engine above, what information do you want to be sent to clients at what point to keep exciting them?
  5. During the holiday – If you choose to, you can still actively engage with your clients who are on holiday by providing timely and relevant information. This is one of the opportunities that you as tailor-made holiday providers can use to make a difference between you and businesses such as, who concentrate on transactional activities only.
  6. Post-holiday – How do you capture your client’s holiday experiences and report these findings back to the product team, sales team and suppliers? This allows you to constantly improve your product or holiday offerings, reduce the administration required to run reports, review feedback and, if necessary, push the data onto a reputation management site such as Feefo.

These factors will improve your offering to the client, increase user engagement and repeat bookings.