Top 10 Travel CRM Features Every System Should Have
Hot on the heels of our last blog: Four Reasons Why Travel Businesses Need a Travel CRM we’re following up with the top 10 travel CRM system features travel agents and tour operators should look for. If you’re evaluating your current system, or investigating whether to invest in new CRM travel technology, read on to find out the deal breakers and top tips from travel and technology experts around the world.
By Claire Matheson
Customer data misappropriation, misuse, or outright hacking can destroy a travel company’s reputation. Coverhound Insurance has named data security breaches as one of the top three challenges travel agents face in the line of duty. Choosing a system with strong security is a must.
Larger CRM providers such as Salesforce have vast departments and mind boggling budgets dedicated to protecting your customers’ data. While smaller, independent providers competitively innovate in other areas, there is no bigger incentive to choose a travel CRM system supported by an industry giant.
Get Your Head in the Clouds
When you work in travel, you need to be able to log into your system from your phone or laptop in an airport lounge. Or access it from the backseat of a taxi. Or from any time zone, anywhere in the world.
A system that is available and accessible online, anywhere, anytime is something no travel agent or tour operator can compromise on. Adding on to the previous point, cloud hosted technologies usually provide stronger data security with more advanced authentication. According to SuperOffice, the top reasons businesses should choose a cloud hosted CRM are ease of use and accessibility, reliability, seamless integration and enhanced compatibility. Private hosting in travel has been relegated to the realm of floppy discs and cassette tapes.